Just ran across this post on the EcoLocalizer blog about the new solar-powered bus shelters in Miami, FL. As part of its 20-year exclusive contract to provide street furniture for the city, Fuel Outdoor is replacing worn-out shelters with 600 new, eco-friendly options. The sleek, modern designs include solar panels to take advantage of the Sunshine State’s key natural resource, and converts this energy into the electricity that powers the backlit ad panels and shelter lights at night. The new installations not only provide eye-catching advertising opportunities, they also improve citizen safety and the urban visual environment without negatively impacting Mother Earth. I’d call that a win for everyone. Kudos to Miami city officials and Fuel Outdoor for setting a good example for other metros to follow.
Archive for August, 2008
DOmedia Profiled in The Columbus Dispatch
Our recent public launch piqued the interest of our own local Columbus Dispatch. Reporter Braden Lammers put together a great story that not only features DOmedia and tells our story, but also highlights the growing OOH/alternative media industry.
Sales of outdoor and alternative advertising are on the rise at a time when advertising sales overall haven’t been strong.
With some consumers fast-forwarding through TV commercials and switching to satellite radio, advertising agencies are looking for a new way to reach people, Lamb said.
“The idea is to grab attention,” said Lynn Dailey, professor of marketing at Capital University. “The whole idea of alternative media makes sense. You don’t avoid the building, (and) if there is a bus in front of you, you have to look at it.”
If you haven’t had a chance to read the full story, check it out here.
DOmedia Launch Covered by Adweek, Mediaweek
News of our recent expanded launch has hit the airwaves and is receiving a ton of interest. Further confirmation that what we are building will really help all players in the alternative and out-of-home advertising space. In fact, Katy Bachman with the Adweek group of publications covered our recent unveiling in both Adweek’s and Mediaweek’s online offerings. Read the full stories here and here. And stay tuned for additional coverage…
BIG changes at DOmedia
The past two months have been a whirlwind here at DOmedia central. New people. New office space. New clients. And one big media launch. Hitting the highlights, here’s what’s been going on in our corner of the world…
New DOmedia President – Jeff R. Lamb
Jeff joined the DOteam as head captain back in June. He has a comprehensive technical background combined with ad agency experience, most recently playing the Chief Technical Officer position for Cincinnati-based Northlich. In addition to being able to talk all of the geek-speak, he is also a strong leader. To be honest, keeping all of us on the same page when everyone is moving at 100 miles an hour isn’t always easy. Needless to say, we’re glad he’s here.
New Office Space > 274 Marconi Blvd. Suite 400
We also moved from our comfy garage/office location on Price Avenue to much larger digs in the Arena District. The extra space means we can continue adding much-needed associates without having to share desk space anymore! The new office area still has a very cool vibe, while giving everyone the tools we need to support the rapid growth DOmedia has been experiencing. Check out more pictures of the space, the folks here at DO and our company bicycles on our Flickr page.
New Space = New People
Now that we have more desks, computers, chairs and the like, we’ve been adding to our staff. Clint Lucas has come on board to manage business development with advertisers and agencies. Matt Warholic left the intern ranks following his graduation from Ohio State University; he is now heading up our account support efforts. Bud Budrejko joined our motley crew as lead web application developer…he pretty much does all the technical stuff the rest of us don’t understand. And most recently, Aaron Szabo jumped at the chance to do all of our interactive design work.
Official Media Launch
Last, but certainly not least, DOmedia officially launched to the media today, issuing this press release this morning. Following months of work to build our database of media listings and improving the user interface, we are finally ready to throw back the curtains and welcome the world to our doorstep. Our timing couldn’t have been better, posting our news just one day after VSS issued their Communications Industry Forecast 2008-2012 which predicts increased spending on alternative media:
Brands are expected to continue shifting budgets from traditional to alternative advertising and marketing vehicles in 2008 and 2009. Spending on alternative media will climb 21 percent to $81.67 billion in 2008, and account for 17.7 percent of total advertising and marketing spending, up from 6.9 percent in 2002.
Obviously we have always believed this industry is poised for substantial growth and all of the numbers to date have certainly supported this prediction, but further confirmation is always nice. Our goal is to make sure we support this growth and continue to ease the pain points for everyone sourcing, buying, selling, executing and measuring an increased number of alternative media campaigns.
Given that all of this has happened in just the past 8 weeks, imagine what the next 8 will bring. Here’s to the future…
