Archive for August, 2014

Latest Enhancements to DOmedia

Latest Enhancements Header

Comprehensive Search

DOmedia has the largest out-of-home database, which means that searching on DOmedia is robust and comprehensive. Agency planners and buyers can search over 940 media sellers and over 500,000 media assets.

  • Perform broad, multi-market searches or hyper-local, proximity targeting searches based on the needs of clients
  • DOmedia’s database is integrated with the TAB data cloud
  • TAB data is available to every TAB member user at no incremental cost and provides the ability to calculate OOH TRP, GRP, Reach and Frequency
  • Search and RFP are seamlessly integrated with DOmedia’s interactive mapping application that was built through a partnership with Google. The integration provides workflow efficiencies during planning, buying and campaign analysis.

Interactive Mapping

DOmedia’s interactive mapping application allows seller and buyer users to visualize vendor inventory, proposals, client locations, & competitor locations quickly and easily. Continue reading →