In-park media networks like FunTV tap into the niche market of theme park visitors as they wait in line for roller coasters. These riders have an average wait time of 30-90 minutes provides a unique opportunity to reach park visitors at a time when there are fewer distractions competing for their attention.
Wide Impressions and Reach
In-park media networks provide reach to a niche market. This innovative advertising offers wide impression. FunTV recorded 13.1 million gross impressions per 28-day schedule. Paired with the hundreds of thousands to millions of people visiting theme parks all across the country, advertisers are able to reach a mass audience.
Captivating Content
As visitors wait in line, their entertainment is limited. In-park media networks utilize this time to engage their audiences in unique ways. FunTV offers 20% advertising and 80% programming. This programming includes music videos, trivia, games, real-time news and weather. The continuous feed of fun and advertisement captivates the audience, resulting in 79% of guest noticing at least one FunTV display during their park visit.
Visitors’ Disposable Income
Park visitors are engaged in a leisure activity and have available income to spend as they wish. The companies that choose to advertise on in-park media networks reach an audience with a wide-range of incomes. This allows a wide-range of advertising, without fear of being beyond visitors’ purchasing ability.
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