At DOmedia, out-of-home media excites us. We love all the ways it’s being used, the trends, and the ways it’s changing. That’s why we’re always staying up to date on the latest and greatest. To share the OOH love, here’s a roundup of our favorite news, trends, insights and general fun around the OOH world this month.
Archive for March, 2016
Around OOH Digest
Sales Will Determine Success of Out of Home Adtech
The Luddite characterization of out of home vendors and agencies is coming to an end. Yield optimization technology, RFP automation, mobile integration, improved TAB ratings and the first hints of a programmatic revolution have revitalized the space. Industry leaders are taking notice. Spend in out of home continues to grow every quarter, and the Chief Strategist at Publicis Groupe, Rishad Tobaccowala, recently declared OOH the last remaining mass media. It is the beginning of a technological renaissance, but be wary. Continue reading →
5 Things We Loved At 4A’s Transformation
Credit to @brooklynbag for the awesome photo
The flagship event of the American Association of Advertising Agencies, Transformation 2016, is finally here. We had the privilege of joining top agencies in beautiful Miami, and what we’re heard was challenging, disruptive, and exciting.
History of Billboards
One of my favorite things about DOmedia is getting to work with the entire out-of-home industry. I get to read about, talk about, interact with, and write about the best of the modern leaders, ideas, mediums and more. I get excited when people ask what I do, and I dive into everything about the DOmedia marketplace and all the exciting things happening in the industry.
Usually, though, I get a bit too excited. I’m met with an enthused but confused face, begging the question, “so… what’s out-of-home?” And the easiest way to explain it is simply, “think billboards.”
Billboards are the archetypal out-of-home media. Among the countless innovative OOH mediums and assets available to advertisers today, billboards stand as tall as, well, billboards. They’ve been around since the early days of outdoor advertising, and continue to be one of the most popular mediums available.
What is “Digital Labor?”
Here at DOmedia, we are working to change the way media is bought and sold. Part of that is eliminating digital labor. That’s a term we throw around a lot, and it may not be one you’re familiar with– but you’re almost certainly familiar with the concept.
It’s a huge pain point among media planners, but it may not even be one you’re aware of. For some, the drudgery and inefficiency has become part of the job. But it doesn’t have to be! (Cue Apple “1985” commercial.)
