At DOmedia, out-of-home media excites us. We love all the ways it’s being used, the trends, and the ways it’s changing. That’s why we’re always staying up to date on the latest and greatest. To share the OOH love, here’s a roundup of our favorite news, trends, insights and general fun around the OOH world this month.
Why The Secret to Shareable Campaigns is Out-Of-Home
When a brand wants its campaign to be shared, its initial thought is digital and mobile, because that’s where the majority of sharing is accomplished. But in all the hype, don’t forget what actually gets shared: attention-grabbing campaigns delivered at the right place, at the right time.
Billboards in L.A.: Old-School Method Still Gets Results in Busy City
Los Angeles is the second-largest market for outdoor advertising, a cultural “influencer city,” and the film capital of the world. It’s the perfect storm to demonstrate the power of outdoor media. And, it’s working.
Why Out-of-Home Advertising Makes People Talk
“OOH delivers strong ROI performance. The true value of OOH, however, extends far further than the figures reveal. OOH is an advertising medium that has the power to make people talk.”
Todd Heller on Digital Billboard Purchase FAQ’s
Todd Heller has been in the outdoor industry for over 30 years. He’s seen the entire history of digital billboards, and now works as a VP of Digital Products. He recently travelled to China, and brought back answers to some of the most common questions around digital billboards.
The Lost Art of The Billboard
Mark Duffy is known as the Copyranter- and for good reason. In this piece he attacks the Digital Man- the media planner infatuated by the shiny new digital toys. Be warned: he doesn’t shy away from colorful language, but this is one of the most entertaining posts we’ve read about billboards in a long time. Keep fighting the good fight, Mark.
OAAA: OOH Finished Strong 2015, Looks for Solid 2016
As the OAAA reports, spending in OOH jumped 4.6% in 2015, with big boosts in political buys late in the year (hello, election year!) Local businesses also put more money in outdoor media, meaning advertisers are recognizing OOH’s strength of being in the right place at the right time. We’re looking forward to an exciting 2016.
Digital Demystified: Digital Out Of Home (DOOH)
Among all the advertising acronyms, DOOH is one of the newest and one of the fastest-growing. Digital formats have risen quickly, and are set to keep changing in the next few years. This article from Space66 is a great refresher on how it started, and a quick look at where it’s going.
OAAA Shares Real Data for Its ‘Feel The Real Campaign’
We love the OAAA’s campaign, which uses outdoor advertising for outdoor advertising. More than just a cool, creative campaign, it turns out the “Feel The Real” campaign had a real impact.
