Oreo recently launched a new ad campaign for their new Choco Chip cookies — a mysterious Oreo door that appeared in Los Angeles. The brand’s new “Wonder Vault” installation, created by 360i, Weber Shandwick and Momentum, features rooms where everything is oversized to make adults feel like kids again.
The OOH campaign also included components such as Twitter Moments and geo-targeted snapchat filters to continue the conversation online. One of the filters could be accessed within the Wonder Vault and another within a mile radius.
The campaign also included two other elements—a launch video (see below), which will run on digital and social, taking fans on a journey back home to their childhood. There was also a week-long sweepstakes on Twitter where users could personalize a pre-populated tweet for a chance to win a set of Oreo Cookie Jars and two packs of Choco Chip flavored Oreos.
The brand had this to say about the new cookie:
“The new cookie is a combination of two childhood classics: Oreo and chocolate chip. Together they become a beacon of home, evoking simple childhood memories of wonder and ease.”
Great job by Oreo and the rest of the team that came up with this creative and exciting campaign!
