This is the second entry in a series on subway advertisements. The first post detailed train ads and can be found here. In this entry, we’ll be looking at subway platform ads.
If you’re not going to put your ad in or on subway trains, you may want to consider placing it on the subway platform. In New York City, over 4.3 million people ride the subway system every day. That’s tremendous reach! Platform advertising also offers very high frequency as commuters are exposed to your ads potentially several times a day. These ads are great because they’re delivered to a captive audience as they wait for their train to arrive.
PLATFORM POSTERS
Platform posters go on the walls or columns of the subway platform. They’re what commuters see as they stare ahead, waiting for their trains. Increase reach and frequency by buying several posters at multiple platforms.
DIGITAL DISPLAYS
Digital displays offer entertainment to bored commuters waiting for their trains. Many digital signs are now incorporating video and sound. Some are going as far as to include some kind of interactivity or even augmented reality. If you can successfully gameify waiting, you’ve created a truly engaged potential customer base.
NEWSSTAND ADS
Many subway platforms have newsstands, which sell newspapers, snacks, and other items. You are often able to purchase poster space there. People will notice your ad as they’re searching for today’s newspaper or a bag of salty snacks. Hit them with your ad right before they make a purchase.
STAIRS
Stair ads allow you to create large eye-level “billboards” on the stairs leading to the platform from the station. They go on the risers (side part of the stairs). This means that they are never stepped on and do not create any kind of safety issue. Stair ads stand out without being a distraction.
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