This is the third entry in a series on subway advertisements. The first post detailed train ads. The second post went over platform ads. In this entry, we’ll be looking at subway station ads.
If you want to utilize subway advertising, but aren’t fond of platform or train ads, station advertising might be for you. In New York City alone, over 4.3 million people ride the subway every day. Station ads are another great way to grab their attention. We breakdown the options and benefits below.
Turnstiles
Turnstiles are the gates that, well, turn, letting you into the platform after you’ve paid. Turnstiles are an awesome resource for creating brand awareness due to their high recall rate. They’re also one of the few out-of-home formats that can give you an exact number of impressions.
Signage
You have a lot of creative options with subway station signage. Smaller signage, such as wall clings or vinyl posters, go anywhere and posters can even be backlit. Larger stations often have billboard size posters available. Don’t forget about hanging banners from the ceiling or painting a mural on the walls.
Digital Displays
Digital displays are very common in subway stations. Some are simply digital billboards, showing a static digital image. Others have more advanced technology, offering video, audio, interactivity, and even augmented reality to a captive audience. An interactive digital display is a great way to turn heads.
Wi-Fi Advertising
Many subway stations offer free wi-fi. A large number of people take advantage of this service, especially at underground stations where they can’t connect to their normal cellular networks. Once connected to the network, commuters must watch a short video or look at a quick ad before being able to move on and use the network. This makes wi-fi advertising a fantastic option if you want to be sure that your ad is being seen.
