DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Entry Media, a company that provides options for turnstile advertising.
Entry Media offers a truly unique and effective advertising opportunity. Since 1994, they have been helping brands with their proprietary, high-quality, hand-machined in the U.S.A., custom-fit Turnstile AdSleeve® units that attach onto turnstile arms.
Turnstiles are located at the entry and exit points at high traffic locations including subway stations, professional sports venues, college arenas, stadiums and recreation centers, amusement parks, office buildings and more.
Turnstile AdSleeves offer advertisers the rare opportunity of having consumers both see and touch their brand message. Studies show that turnstile advertising with Turnstile AdSleeves boasts a 66.7% unaided advertiser recall rate. In addition, once consumers are exposed to the brand message on the turnstiles, viewers are even more observant of other ads for the business, digital or otherwise, that they see around them.
The extensive 5!Senses Research Study conducted by Millward Brown showed that brand impact increases by 30% when more than one sense is engaged. This is one reason that makes the Turnstile AdSleeve message so valuable. Viewers not only see but also touch the message as they enter and exit via turnstiles.
With the growing importance of mobile and digital media, Entry Media’s Turnstile AdSleeves offers advertisers a simple and effective tool to further enhance a company’s branding campaign.
Let’s hear from some of their clients:
“Since we arrived at Fenway 15 seasons ago, Entry Media’s Turnstile AdSleeves have allowed us to effectively help our clients to stand out with their brand message. Both the product and the overall service make this relationship a true winner for the Boston Red Sox.”
-Troup Parkinson EVP, Partnerships, Boston Red Sox
“We’ve had great success for close to ten years utilizing the Turnstile AdSleeve units. These unique offerings help amplify our many clients’ brand messages in the New York City Subway system influencing the roughly two billion consumers who ride every year.”
-Jodi Senese, Chief Marketing Officer at OUTFRONT Media.
If you want to learn more check out the Entry Media vendor page here.
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