Ken Sahlin, our CEO, recently sat down to speak with Amber Ambrose from The BusinessMakers. In their conversation, they discussed how out-of-home is currently going through a renaissance. According to Ken:
“Billboards have been around for a long time; they’re really huge, done well the creative impact is outstanding. So lots of people think that it’s ubiquitous, it surrounds you; it’s not something that’s assaulting you on your TV or on your mobile phone through a lot of the popup ads so it’s extremely successful. It’s really going through a renaissance. The out-of-home industry has been growing, besides digital it’s really the only growing media out there, growing second most to digital, quite honestly.”
Be sure to check out the full video below!
