The out-of-home industry has recently been leveraged by TikTok, the mobile phone app that allows users to share videos with millions of others, often striking instant fame and social media virality.
Enjoyed by tens of millions of users and with the unfortunate potential of being banned in the United States on January 19th, this mobile application has broken away from its handheld confines into the out-of-home (OOH) industry on a massive scale.
Content created within the app can be shared by brands off-screen in bars, restaurants, airports, gas stations, retail stores, and more with TikTok Out-of-Phone.
This is an especially profitable and effective development of the app for businesses and larger corporations as they are able to spread their messages on a larger scale through an already established community on TikTok while bringing it to the masses in the physical world.
Spaces typically reserved for major and established corporations can be accessed through TikTok, truly revealing how important this advertising advancement is for the OOH sphere.
Three Main Parts of Out-of-Phone:
- Billboard
- Cinema
- Other Screens
Out-of-Phone is able to be tailored to the spaces and areas it’s displayed in, allowing for relevant advertisements to reach targeted audiences with personalization, ultimately increasing the potential for desired action to be taken.
What To Expect Next
Social media platforms may be collectively moving towards the use of OOH and digital out-of-home (DOOH) to expand their reach globally and within physical spaces.
User-generated content (UGC) will be the next addition to ad campaign success as social media platforms may replicate TikTok’s efforts and expand into billboards and other displays, allowing brands to use creative and familiar content to reach new audiences.
The capabilities of this are massive as advertising is evolving in an ever-changing world where attention spans are rapidly shortening, giving short-form content leverage over long-form.
2025 will usher in a new advertising world for the out-of-home industry, with DOOH taking charge along with integrated AI capabilities, putting UGC on the forefront along with an increase of personalization, reaching audiences with never-before-seen precision.
Photo via Movia.
