With over 1,400 media companies represented on the platform, DOmedia, the premier platform for out-of-home (OOH) advertising, is uniquely positioned to bring the power of AI to every stage of OOH campaign execution, from discovery to booking.
AI is rapidly reshaping the OOH advertising industry, revolutionizing the way media is planned, purchased, and optimized. Brands are looking to increase efficiency and accuracy, and AI-powered tools are able to give them data-driven insights, even allowing for automation in places where it previously seemed impossible.
OOH media planning, once run almost solely by spreadsheets, is now being enhanced by AI technologies that can instantly analyze thousands of inventory options, forecast audience movement, and suggest placements with the highest return on investment—and DOmedia is capturing that value, aiming to make its users’ lives easy as pie.
“OOH has always been a powerful channel, but AI is unlocking its full potential,” Mike Cooper, DOmedia CEO, said. “Advertisers are able to make smarter decisions faster, like identifying target locations, optimizing campaign dates, or predicting performance before a campaign even launches.”
AI-driven platforms—including DOmedia—are empowering advertisers to:
- Streamline Planning: Instantly discover and evaluate inventory across hundreds of suppliers.
- Enhance Targeting: Use analytics to select placements based on audience behavior, demographics, and location data.
- Boost ROI: Optimize campaigns in real-time, reallocating budget based on performance predictions.
- Save Time: Eliminate manual tasks like RFP creation and contract management through automation.
These innovations further progress DOmedia’s mission to simplify OOH for advertisers of all sizes, ranging from global agencies to small brand teams.
As AI continues to evolve, the OOH industry is poised for a new wave of growth — one that’s faster, smarter, and more measurable than ever before.
About DOmedia
DOmedia is the out-of-home advertising industry’s largest marketplace platform for planning, buying, and selling media. The world’s leading ad agencies and media companies rely on DOmedia’s enterprise solutions, while small businesses use BillboardsIn.com to plan and execute OOH campaigns online.
