The digital advertising landscape has never been more competitive, requiring more and more innovative and scrappy ways of standing out for streaming content. Basic calls to action and an overinflated advertising budget aren’t enough anymore—that’s become the standard, and companies now require super-powered methods of capturing attention.
One way to cut through the digital noise and win your audience’s attention back is through something in their face that is impossible to miss. The answer? Out-of-home (OOH) advertising. Tried-and-true physical placements that are near impossible to miss, tune into cultural happenings, and are located in lucrative areas.
Millions of travelers and passersby can see a given message in the span of mere days. One thing about OOH ads is that you can’t install an ad blocker or hit a skip button! This form of advertising is one of the best ways to promote streaming content and ensure everyone tunes in.
Why OOH Works for Streaming Promotions
OOH builds anticipation and suspense for streaming content. This is one of the key drivers of binge-worthy movies, TV shows, and general content. Watchers can be surrounded by digital and static placements that raise their interest and anticipation all week long. Then by the time their content is launched, they are on the edge of their seat and flooding internet commentary spaces with their interest.
Additionally, OOH placements are located in high-traffic areas that create social buzz and FOMO (fear of missing out). When crowds of individuals are chattering about a given piece of streaming content, it creates a snowball effect where another is interested, and another, and so on. Then FOMO starts as no one person wants to be left out of the experience.
Best OOH Formats for Streaming Campaigns
- Large-Format Billboards
- Perfect for bold and eye-catching show launches.
- Place in high-profile and upscale markets like New York City’s Times Square or LA’s Sunset Strip.
- Digital Out-of-Home (DOOH)
- Rotate different trailers, teasers, and streaming countdowns until launch.
- Visually attractive and suspense-building creative assets.
- Transit Advertising
- Bus wraps, subway takeovers, and taxi toppers that reach daily commuters who are prime streaming audiences.
- Experiential & Pop-Up OOH Placements
- Interactive displays, murals, and installations that encourage fan engagement and social media sharing.
Real World Streaming Success
In the streaming world, highly visible campaigns draw the most attention and social media virality. Out-of-home advertising for streaming is single-handedly one of the most effective ways to drive curiosity and the number of streams.
With strategic placements and bold creatives, OOH campaigns can turn a single premiere into a cultural event and sensation.
