Many marketers still operate under assumptions that out-of-home (OOH) is outdated and ineffective. However, DOmedia, the largest platform for planning and buying out-of-home media, has data that says otherwise.
Myth #1: OOH Isn’t Measurable
DOmedia powers campaigns for thousands of advertisers—over 6,000 just in 2024—and every RFP, booking, and performance report contributes to a constantly improving dataset. Advertisers can access:
- Impressions forecasts.
- Location-based audience targeting.
- Post-campaign analytics from integrated third-party providers.
Myth #2: OOH Planning Is Manual and Time-Consuming
DOmedia’s tools automate the process, from searching thousands of media formats across 1,400+ sellers to managing RFPs, proposals, and contracts.
- RFPs can be launched in under 5 minutes.
- Campaigns planned with DOmedia convert to bookings faster, with an average campaign spend of $250,000.
Myth #3: OOH Is Just Billboards
From nationwide digital screens to local wild postings, DOmedia gives buyers access to the full spectrum of outdoor advertising options.
- DOmedia supports over 260 different OOH formats, with over 3,300,00 assets currently in the system, including billboards, digital place-based media, transit, guerrilla, and more.
- Of those, only about 798,000 are billboards, meaning that roughly 75% of available inventory consists of inventory other than billboards.
- Over 6,000 contracts created in 2024 included media other than billboards.
Long story short: The idea that OOH is unmeasurable, old-school, or inaccessible just doesn’t hold up. DOmedia gives advertisers a modern, data-rich platform that brings transparency, automation, and scale to one of the fastest-growing channels in media.
About DOmedia
DOmedia is the out-of-home advertising industry’s largest marketplace platform for planning, buying, and selling media. The world’s leading ad agencies and media companies rely on DOmedia’s enterprise solutions, while small businesses use BillboardsIn.com to plan and execute OOH campaigns online.
