Digital Signage Today recently sat down with EYE Corp Media CEO Jeff Gunderman to discuss his firm’s roll in a new initiative that’s bringing even more “spirit” to the 2016 Election. EYE Corp, which operates one of the most comprehensive networks of digital touchscreen kiosks, leveraged its video jukeboxes to poll bar patrons on the upcoming presidential race. According to Gunderman, the poll engaged 7,000 participants, many of whom were younger than the demographic typically reached through more traditional polling methods.
Here’s a bit of what Gunderman told Travis Wagoner of Digital Signage Today:
We have proven with this initial survey that we can get a much larger participation in a very short period than many polls currently used today to predict results. We are working with the data to create a profile of the audience we can reach. For example, we know the exact location and time of each survey result, which allows us to add that layer to the results and really look at trending across demographic data and geography. This is an alternative approach for marketers looking to target a specific audience.
The increasing integration of technology into the OOH space is one of the most exciting aspects of the industry. We love seeing innovative applications for screens and digital signage, and we’re sure we will see many more in the future. If you’re interested in reading the rest of the story, you can find it on the Digital Signage Today website.
