In a world so reliant on social media and digital advertising, many advertisers overlook one of the most powerful and effective tools—out-of-home (OOH) advertising. From billboards and transit ads to airport kiosks and digital screens, these seemingly old-school forms of advertising have shocking statistics backing them up.
Whether you’re a small business owner, a Fortune 500 executive, or just curious, these statistics prove exactly why OOH is still on top and how you can utilize it in your marketing mix. Already using OOH? Then you’re going to love some of these newfound insights.
1. OOH advertising drives nearly 500% ROI
Your eyes aren’t deceiving you; this statistic is 100% correct. Not only is OOH fantastic at reaching a widespread audience, but with an almost 500% return on investment, OOH ranks among the highest-performing media channels.
With every dollar spent, brands can see nearly four times the return. Whether through digital displays or static billboards, you can see your ads work for you while delivering your message to countless viewers.
2. 65% of viewers took action after seeing a digital billboard
The most frequent action viewers take when they see an ad on their phone is to close it out. With billboards and other OOH formats, 65% of viewers take action on their phone for, not against, the message they’ve just seen.
This statistic is a profitable one and showcases the importance of placing billboards in the most optimal locations. Targeting millions of potential viewers in the busiest locations means the subsequent actions will be large and many and hopefully meet your messages’ goals!
3. Billboards are 80% cheaper than television ads
Who would have thought such large-and-in-charge advertising mediums would be so affordable? As it is, many individuals think of billboard and OOH ads as being quite costly, but in reality, they are extremely affordable while having extensive reach.
Furthermore, more and more viewers have transitioned from watching TV and their ads to streaming service platforms, ultimately deeming TV as a less important way to reach new audiences and spread messages.
4. Digital billboards accounted for one-third of revenue in Q3
The OOH and digital out-of-home (DOOH) industries continue to thrive, and the numbers prove it! In Q3, digital billboards received one-third of all OOH advertising revenue, reflecting how viewers want—and need—brighter and more modern ways to receive messages.
This is also the perfect option for brands that do not need 24/7 visibility. Ads can be shown at specific times of day and just when an advertiser’s audience is out and about. The OOH industry is growing more now than ever, and it’s time to take advantage.
5. OOH advertising revenue surpassed $9.1 billion in 2024
On the theme of success, the OOH industry is truly booming. In 2024, OOH ad revenue soared past $9.1 billion, marking the first time this medium has exceeded the $9 billion milestone. OOH has proven itself for its long-term effectiveness and staying power.
For those seeking to reach audiences wherever they are, like work, home, and even while traveling, OOH is the medium that will do it and that will do it loudly. Hopefully, these five wild OOH statistics will open your eyes to the world of OOH and convince you that it’s worth investing in!
