In an industry that is founded on trust, credibility, and recognition, real estate agents are turning to an advertising platform that matches their founding principles: out-of-home (OOH) advertising.
Currently, the ad landscape is primarily digital, with pop-ups that appear after every few scrolls, ones that hound every online search, and some that involve a myriad of spam emails. Not only is the digital ad market oversaturated, but it has also lost trust and credibility. Rather than persuading consumers to take positive action, many digital ads de-influence their target audience instead.
OOH involves placements from highways to local bus benches and dazzling digital airport kiosks. Out-of-home ads match the frequency of stability and familiarity that real estate agents desire and what they try to sell with each home they sell.
Here’s why OOH is the right advertising avenue for real estate professionals and how they can make the most of this legacy ad platform.
OOH Builds Local Trust
Real estate is a personal field that involves interpersonal interactions, communications, and relationship building. Buyers and sellers want to work with trustworthy and personable people, especially those who have their pulse on the local vibe and market.
OOH advertisements place an agent’s face, name, and company right where they are most visible. Not only do they reach travelers from out of town, but they also make a mark on local communities and can easily become synonymous with the buying and selling of local homes and properties.
Billboards, benches, and digital displays allow for instant recognition and long-term credibility with an area.
Digital Out-of-Home (DOOH) & Real Estate
Today’s OOH field isn’t only made up of static placements, but ones with digital integrations that make them brighter, captivating, and hard to take your eyes off. Agents can combine DOOH with their ads and extend their reach and conversions.
These billboards are capable of adding QR codes straight on the display, using geo-targeting to connect with users digitally who pass by, and even include real-time information about the real estate market.
By combining the trust and credibility of traditional billboards and the visually captivating digital displays, agents can amplify brand awareness and stand out among the rest.
Stand Tall With OOH
Real estate thrives on relationships, trust, and familiarity; things that align directly with OOH. By establishing a visible and consistent presence in neighborhoods, real estate agents can elevate their game and become credible figures in their communities.
This industry is about being seen, and OOH ensures you get just that—and are remembered, too.
