All posts in Media Selling

Stat Snapshot: Get More Agency Attention

by DOmedia on October 26, 2015 in Media Selling, Out-of-home advertising with Comments Off on Stat Snapshot: Get More Agency Attention

The only thing the DOmedia team loves more than advertising is data. No big surprise, since our product is designed to bring modern data-driven decision making to the OOH market.

When we come across a standout stat, we share it with our users. Today’s “stat snapshot” is a big one for vendors looking to gain more RFPs.

>> Click here to download a copy of this infographic <<

infographic (1)

>> Click here to download a copy of this infographic <<

Our client services experts love helping vendors take full advantage of the DOmedia platform. Contact our team today to learn best practices for increasing your profile visibility.


6 Ways that Sellers Can Improve Proposals

by DOmedia on April 16, 2014 in Media Selling, Out-of-home advertising with No comments

6 Ways to Improve Your Proposals

1. Include Individual Locations When Possible

  • Including individual locations gives the buyer confidence you have the capability to fulfill the campaign requirements. You will stand out from other proposals by including location level information and show your company can deliver real inventory.

  • Including location level information in your proposal response allows the buyer to make informed decisions about your media through analytical tools such as mapping, market comparisons, and media spend breakdown.

  • Including location level information in your proposal response gives you the ability to provide the buyer with the necessary information he/she needs to make an informed decision.

2. When Proposing Several Options, Choose One as Your Recommendation

  • Your expertise matters to the buyer. By choosing one of your options as your recommendation, it removes much of the guesswork and time the buyer will have to take to analyze your proposal. Additionally, the display and reporting tools the buyer uses will default to your recommendation. You can explain your additional options in the Additional Information field or in the RFP Message Thread.

3. Include Rate Card and Net Price

  • Agencies love to show their clients that they’ve delivered value, and you want to show your top clients that you are giving them the best price possible. Include both a Rate Card and Net Price to show your customer you are giving them a deal and make it easier for them to sell your media to the advertiser. Everyone loves a deal.

4. Do Not Manipulate Templates Sent to You

  • If a buyer sends you a template to fill out, try your best not to add or manipulate columns. This allows the buyers to manipulate the key information they need and a format that easy for them to digest.

5. Send Monthly Exports of Your Location List to DOmedia

  • Getting in the habit of constantly uploading recent locations lists ensure you’ll be represented accurately in search results and proposal submission will be faster.

6. Get Your Proposal Format Right the First Time – eliminate headaches

  • If a buyer attaches a grid to fill out, use that instead of your own or DOmedia’s generated template

  • If a buyer uses the DOmedia generated template fill that out. You can also submit the proposal format that you are used to.