All posts in Out-of-home advertising

Top 5 OOH News Picks – February

by DOmedia on February 28, 2011 in News, Out-of-home advertising with No comments

February showed strong signs of growth for the OOH industry. PQ Media released its latest forecast, MediaPost highlighted place-based marketing’s unique reach, and several large DOOH networks formed game-changing partnerships & mergers. See our top 5 news picks of the month:

1. Seeing Double: Digital Out-of-Home’s Two-Digit Outlook

MediaPost
February 23, 2011

Digital out-of-home advertising had a blockbuster year in 2010, and is on course for more double-digit growth in 2011, according to the latest forecast from PQ Media. Those results are detailed in the most recent edition of its annual survey of this burgeoning marketplace, “PQ Media Global Digital Out-of-Home Media Forecast 2011-2015.”

2. Place-based Marketing Reaches Elusive Demographic

MediaPost
February 22, 2011

When Syfy scored record-breaking ratings in the 18-34 demo with its new series “Being Human,” it made me sit up and take notice. There was an important contributing factor to that success: the use of place-based media as part of the program’s marketing campaign.

3. Outcast Media Creates Industry-Leading Place-Based Network with Merger of PumpTop TV and Health Club Media Network

Outcast Media
February 14, 2011

SANTA MONICA, Calif. ‘€“ Feb. 14, 2011 ‘€“ Outcast Media solidified its leadership position in the fast-growing place-based advertising industry today by announcing a merger with its long-time joint venture partner PumpTop TV, as well as, an expansion into the fitness vertical through a merger with Health Club Media Network (HCMN), the largest advertising company in the health club industry. Together, this total network creates unprecedented scale by reaching on-the-go consumers in more than 5,000 gas stations and health clubs, combined in 130 U.S. markets.

4. Targetcast Partners with Titan

DailyDOOH
February 22, 2011

Titan takes over the exclusive advertising sales and marketing for TargetCast. The move will help advertisers reach active on-the-go consumers through 360 degree campaigns through their day from 6 a.m. to midnight, whether it be in transit, coffee shops or casual dining settings in top DMAs across the U.S.

5. Accelerating Growth Trough Private Equity
Why Digital Out-of-Home Media is capturing the Attention of Private Equity Investors

ScreenMedia Daily
February 14, 2011

NEW YORK, NY’€” February 14, 2011’€”One of the challenges that advertisers face is finding effective ways to deliver their messages in a landscape where consumers have become increasingly more mobile, and the range of delivery platforms more diverse. Messages move at a higher velocity than in the past, media is multichannel, and it’s become increasingly more interactive. As society becomes increasingly more mobile, the methods in which people consume media have also become more flexible. These changes are having a profound impact on consumer behavior.

8 Gas Pump Signage Companies in the DOmedia Marketplace

by DOmedia on February 16, 2011 in DOOH, Out-of-home advertising, Trends with No comments

Competition has been fueling up this week in the Gas Pump Signage business with the announcements of Gas Station TV’s plans to double its network size and Outcast Media’s merger with PumpTop TV and Health Club Media Network. For those media lovers who are unfamiliar with the space, here are 8 Gas Pump Signage Companies currently listed in the DOmedia Marketplace.

Click to learn more about these products and connect directly with these growing companies!

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AllOver Media - Gas Pump Tops

AllOver Media knows alternative out-of-home media. The company’s President, Tony Jacobson, was one of the founders of the indoor advertising industry! No company knows the complexities or has successfully executed as many indoor and gas pump campaigns over the years as this enthusiastic and entrepreneurial team. AllOver Media saw the trend emerging: time spent with traditional media was declining. Reaching captive audiences would be the key to successful advertising in the future so AllOver developed medias that couldn’t be tuned out, turned off or missed. AllOver Media uses gas pump, convenience store, indoor print and digital animation to hit captive audiences they move throughout the marketplace. Service and quality driven – and fun to work with… the company has got it ALLOVER other out-of-home media companies!

Learn more about AllOver Media’s Gas Pump Tops >>

Brite Media Group is a leading alternative media company helping advertisers build one-to-one relationships with consumers throughout their daily lives. Brite Media Group is composed of four companies, BriteVision Media (coffee sleeve advertising), GSA Media (gas station pump top advertising), AdverTickets (valet and machine-issued parking tickets and cash jackets) and its national indoor advertising company. With a nation-wide presence, Brite Media Group’s four companies reach millions of consumers every day.

Learn more about Brite Media Group’s Gas Station Media >>

Captive Audience Advertising specializes in Alternative Advertising and marketing strategies for the modern age. Since the company began in 1996, it has led the way with indoor ambient advertising, then Gas Pump Billboard Advertising, and most recently with Mobile Billboard Advertising. Captive Audience Advertising’s programs provide customers with better ways to reach their target audience, making your advertising dollars work smarter.

Learn more about Captive Audience Advertising’s Gas Pump Billboard Advertising >>

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Gas Station TV

GSTV is the largest away from home television network delivering a one-to-one consumer viewing experience , showcasing premium content from first-rate programming partners like ESPN, NBCU, local Accuweather and original content to consumers during a natural 5-minute pause point in their day. GSTV can reach and engage on-the-go consumers like no other media.

Learn more about Gas Station TV >>

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Newport Business Media - Diesel Pump Toppers

NEWPORT BUSINESS MEDIA is the undisputed leader in innovative, effective media services for trucking and its allied industries. The vast, highly fragmented North American truck market becomes easily accessible through Newport’s unique multi-media network. DIESEL PUMP TOPPERS pump it up with out-of-the-ordinary, non-traditional advertising. DIESEL PUMP TOPPERS allow you to build your brand image, convince a trucker to make a purchase, generate a direct response or direct a trucker to another location. You need DIESEL PUMPTOPPERS to catch the eye of the trucker as he is refueling his vehicle as well as when he’s walking to/from the cashier to pay his bill.

Learn more about Newport Media’s Diesel Pump Toppers >>

Outcast Media Logo

Outcast Media - PumpTop TV

Outcast is a leading digital media company reaching on-the-go consumers while they fuel their vehicles. High definition LCD screens and rich sound entertain captive consumers creating a 1:1 communication platform for advertisers without ad skipping or channel surfing. The Outcast Network reaches more than 20 Million active consumers each month when they are active, off the couch and in a purchsing frame frame of mind. Advertisers that have used the Outcast network include McDonald’s, MasterCard and Honda and many more. The company is privately held and is headquartered in Santa Monica, Calif. with offices in New York City.

Learn more about Outcast Media’s PumpTop TV >>

Company Logo

Pacific Media, Inc - Gas Station Advertising

With over 10 years of experience executing non-traditional creative ideas from companies and their agencies Pacific Media has formed long lasting relationships with thousands of different types of sponsor locations all over the country. Our wide range of opportunities allows your company to expand traditional marketing ideas into endless possibilities. With over 12 years of experience in Gas Pump and non-traditional out-of- home advertising,Pacific Media combines national presence with local representation on all non-traditional campaigns.

Learn more about Pacific Media’s Gas Station Advertising >>

petroTV taps into a captive audience by utilizing high-definition LCD screens strategically placed at gas pumps.

Learn more about petroTV’s Gas Pump Digital Screens

All images and logos used are from the DOmedia Marketplace and are self represented by the user.

Question for Media Sellers: How Much Time Do You Spend Responding to RFPs?

by DOmedia on December 6, 2010 in Out-of-home advertising, Trends with No comments

[polldaddy poll=”4204099″]

OAAA: 7% Increase in Out of Home Advertising in Q3

by DOmedia on December 1, 2010 in Advertising, Out-of-home advertising, Trends with No comments

The Outdoor Advertising Association of America (OAAA) released figures showing a 7% increase in revenue in Q3 2010 (vs. Q3 2009) for the Out-of-Home (OOH) advertising industry. Year to date, OOH advertising revenues are up 3.3% over 2009. The media and financial segments helped drive the increase, with the financial institutions reporting a one third increase in spending over the same period in 2009.

Although unspecified in this release by the OAAA, the Digital Out-of-Home (DOOH) category would seemingly be the fastest growing category in OOH. According to PQ Media data released on November 15th, the U.S. Digital Out-of-Home (DOOH) media category, which includes digital place-based networks, billboards and signage (including cinema), grew 14.9% in the first half of 2010.

Large advertisers and agencies are recognizing the cost effectiveness, reach, and impact of Out-of-Home and Digital Out-of-Home Advertising. Garry McGuire, CEO of RMG Networks, believes the DOOH industry will reach a tipping point in 2011. Exciting times for both media buyers and sellers in the industry. If in fact the DOOH media category is reaching a tipping point, expect that the biggest beneficiaries will be those who support & adhere to industry standards, are transparent in their reporting, and provide a truly valuable advertising medium. DOmedia is working to promote the industry by creating a marketplace built on industry standards to simplify the process of buying and selling OOH media.

Simplifying the Process of Buying & Selling OOH Media

by DOmedia on November 17, 2010 in DOmedia, Out-of-home advertising, Press with No comments

Who We Are

DOmedia is a technology company that believes there is a more efficient way to buy and sell out-of-home advertising. We have experience building online ‘€œmarketplaces’€ to support the creation of standards that brings efficiencies to the industry, resulting in category growth and increased profits for all stakeholders. Agencies, sellers, & technology providers are all shepherds of the Brand’s dollars and have a responsibility to find the most effective way to guide it.

To date, we have created the largest online marketplace and searchable database of OOH media inventory with technology tools to efficiently connect over 350 media buyers and 700 media sellers.

Who We Are Not

We are not media aggregators in the sense that we do not buy, own nor sell media. We do not place ourselves ‘€œin the middle’€ of the buyers and sellers. Media sellers retain the sole sales relationship with media buyers & planners.

The Benefits of an Open Marketplace

An open, transparent marketplace creates value for our industry in several ways. Both buyers and sellers benefit through:

Increased visibility, standards, and efficiencies that scales buying capability
Improved and broadened consumer targeting
Increased productivity & streamlined processes
Improved client responsiveness and more effective solutions
A data driven approach to addressing Proof of Performance & ROI

Over time this technology will create institutional knowledge for both the buyer & seller and enable them to spend more time on strategic opportunities and less time on non-value added, repetitive tasks. A transparent marketplace benefits users by its ability to quantify and differentiate value and effectiveness thus justifying higher costs and margins where demonstrable. This in turn helps buyers invest in media that delivers better results for their clients.

Our Media Sellers

We have partnered with OOH media sellers of all shapes and sizes. Our technology tools apply to both small and large media sellers in the traditional, alternative and digital out-of-home advertising industry. Media sellers control what and how much information they make available in the marketplace ‘€“ and it is free to register and create basic profiles. You can browse our current companies list or DO a free search using DOfind, our powerful search tool, to see for yourself.

Our Commitment to the OOH Industry

‘€œWe will not charge more to our clients than the value we bring.’€

We are actively engaging agencies, advertisers, media providers, industry experts, and industry associations to create the most valuable system for all of our stakeholders. It is important to clearly understand the value and concerns from all sides of our business. If you have feedback we encourage you to call (866-939-3663) or share it with us by email (theteam@domedia.com), as we would greatly value your input.

The Future

DOmedia is taking an active role in the future prosperity of the out-of-home advertising industry. Our business model directly aligns our incentives with our stakeholders, both buyers and sellers. Our survival is dependant on bringing value to our clients and we are investing in technology and supporting standards to grow the industry as a whole. We are excited for the opportunities ahead and look forward to helping all of our stakeholders become more successful.