All posts in Trends

Global NFC Device Market Projected to Reach $560 million in 2014

by DOmedia on May 26, 2011 in Technology, Trends with No comments

In a recent Research and Markets Report, analysts from TechNavio forecast that the Global Near Field Communication Device Market will reach $560 million in 2014, driven by the growth of commercially available NFC enabled handsets (in particular smart phones) expected to hit the market. Around 60 million NFC enabled devices are expected to enter the market. Although there is a risk of security threats with the technology, consumer preference is increasing. The rise of NFC technology in smart phones has a particular implication on out-of-home advertising and digital place-based media. Expect to see innovative brands integrating NFC technology in advertising campaigns, such as mobile payments and the exchange of information.

New Out-of-Home Advertising Companies in the DOmedia Marketplace

by DOmedia on March 15, 2011 in DOmedia, Out-of-home advertising, Trends with No comments

DOmedia welcomes the following out-of-home (OOH) media sellers to the DOmedia Marketplace. These exciting media sellers offer a wide range of out-of-home advertising media like bus advertising, mall advertising, consumer products, aerial advertising, digital place-based media and ATM kiosks.

Search using DOfind – the OOH Industry’s Most Powerful Search Tool – to locate media inventory for your advertising campaign from over 485 media sellers like these ranging from traditional billboards to digital place-based networks and street teams.

Company Name: Santa Monica Big Blue Bus

Category: Transit (Bus Advertising)

Markets: Los Angeles DMA

Units: 200 buses

Description: Transit Advertising With an Ocean View: With more than 51 square miles of service and 1,050 bus stops located throughout Santa Monica and the Westside of LA, your target audience will view your message with high frequency. The coverage which Santa Monica Big Blue Bus can provide is unprecendented in comparison to other OOH options, which are banned in Santa Monica. From the Santa Monica Mall to the various shopping districts throughout the area, from Palos Verdes to LAX, and from downtown Santa Monica to downtown Los Angeles we’ve got you covered. Don’t just think Big, get on the Big Blue Bus.

Company Name: GGP Mall Advertising Network

Category: Traditional (Mall Advertising)

Markets: Major US Markets

Units: 172 Malls

Description: GGP offers a rich and rewarding range of mall advertising opportunities. From national tours to local sponsorships, interactive events to seasonal promotions, you’ll find everything you need to create a powerful mall marketing program for your brand.

Company Name: Planet News & Views

Category: Alternative (Consumer Products / Packaging)

Markets: Major US Markets

Description: Planet News & Views is the largest school network reaching 92% of students K-12 nationwide. All programs include a post analysis conducted by a third party research company to verify distribution and provide direct feedback from the schools. The company offers branded consumer products like bookmarks, book covers, posters, stickers, bags and school supplies. Past clients include: Answers.com, Electronic Arts, Nintendo, LEGO, Spinmaster,Wal-Mart, Paramount, Sony, 20th Century Fox, Universal Studios Microsoft, Disney, Cartoon Network, Armed Forces and more.

Company Name: AVPRO Worldwide

Category: Alternative (Aerial Advertising)

Markets: Deployable nationwide

Units: Network of 350 aircrafts

Description: With almost 30 years experience in the aerial advertising business, both in America and Europe, Avpro Worldwide can position your message high above that of your competitor. With a network of over 350 aircraft worldwide including fixed wing planes and helicopters, we can coordinate an aerial banner campaign using a single airplane or a squadron of ten airplanes flying together in formation, to highlight your client’s name or brand.

Company Name: OnCampus Advertising

Category: Alternative & Transit (College Campuses)

Markets: Major US Markets (including Tallahassee, Boston, New Hampshire Seacoast, and State College, PA)

Description: OnCampus Advertising is a marketing and media services company specializing in targeting college students on campuses across the U.S. and Canada. Our diverse clientele ranging from Fortune 100 companies to small non-profit organizations experience the same consultative approach through the planning and execution phases of their media campaigns. Services include transit advertising, print, out-of-home, guerrilla, digital, mobile, direct marketing and promotions.

Company Name: Health Monitor Network

Category: Digital Out-of-Home (DOOH), Alternative (Consumer Products / Packaging, Venue-based Signage, Wireless)

Markets: Nationwide

Description: Health Monitor Network’s platform has delivered, on average, a 6 to 1 ROI for our clients. Programs include: targeted advertising, lead generation, custom patient education publications to a brand’s high prescriber list, exam room posters, and direct mail to our vast patient database. The company has also begun to grow in the digital space with a network of waiting room HD screens and a network of in exam room interactive touch screens.

Company Name: ATM Media Network

Category: Digital Out-of-Home (DOOH)

Markets: 15 US States

Units: 2,000 ATMs

Description: We offer advertisers opportunities to target consumers in high value retail environments. Each ATM is equipped with an HD digital screen directed at passersby and a transaction screen that provides a 1-1 engagment with consumers making ATM transactions.

8 Gas Pump Signage Companies in the DOmedia Marketplace

by DOmedia on February 16, 2011 in DOOH, Out-of-home advertising, Trends with No comments

Competition has been fueling up this week in the Gas Pump Signage business with the announcements of Gas Station TV’s plans to double its network size and Outcast Media’s merger with PumpTop TV and Health Club Media Network. For those media lovers who are unfamiliar with the space, here are 8 Gas Pump Signage Companies currently listed in the DOmedia Marketplace.

Click to learn more about these products and connect directly with these growing companies!

AllOver Media knows alternative out-of-home media. The company’s President, Tony Jacobson, was one of the founders of the indoor advertising industry! No company knows the complexities or has successfully executed as many indoor and gas pump campaigns over the years as this enthusiastic and entrepreneurial team. AllOver Media saw the trend emerging: time spent with traditional media was declining. Reaching captive audiences would be the key to successful advertising in the future so AllOver developed medias that couldn’t be tuned out, turned off or missed. AllOver Media uses gas pump, convenience store, indoor print and digital animation to hit captive audiences they move throughout the marketplace. Service and quality driven – and fun to work with… the company has got it ALLOVER other out-of-home media companies!

Learn more about AllOver Media’s Gas Pump Tops >>

Brite Media Group is a leading alternative media company helping advertisers build one-to-one relationships with consumers throughout their daily lives. Brite Media Group is composed of four companies, BriteVision Media (coffee sleeve advertising), GSA Media (gas station pump top advertising), AdverTickets (valet and machine-issued parking tickets and cash jackets) and its national indoor advertising company. With a nation-wide presence, Brite Media Group’s four companies reach millions of consumers every day.

Learn more about Brite Media Group’s Gas Station Media >>

Captive Audience Advertising specializes in Alternative Advertising and marketing strategies for the modern age. Since the company began in 1996, it has led the way with indoor ambient advertising, then Gas Pump Billboard Advertising, and most recently with Mobile Billboard Advertising. Captive Audience Advertising’s programs provide customers with better ways to reach their target audience, making your advertising dollars work smarter.

Learn more about Captive Audience Advertising’s Gas Pump Billboard Advertising >>

GSTV is the largest away from home television network delivering a one-to-one consumer viewing experience , showcasing premium content from first-rate programming partners like ESPN, NBCU, local Accuweather and original content to consumers during a natural 5-minute pause point in their day. GSTV can reach and engage on-the-go consumers like no other media.

Learn more about Gas Station TV >>

Newport Business Media - Diesel Pump Toppers

NEWPORT BUSINESS MEDIA is the undisputed leader in innovative, effective media services for trucking and its allied industries. The vast, highly fragmented North American truck market becomes easily accessible through Newport’s unique multi-media network. DIESEL PUMP TOPPERS pump it up with out-of-the-ordinary, non-traditional advertising. DIESEL PUMP TOPPERS allow you to build your brand image, convince a trucker to make a purchase, generate a direct response or direct a trucker to another location. You need DIESEL PUMPTOPPERS to catch the eye of the trucker as he is refueling his vehicle as well as when he’s walking to/from the cashier to pay his bill.

Learn more about Newport Media’s Diesel Pump Toppers >>

Outcast is a leading digital media company reaching on-the-go consumers while they fuel their vehicles. High definition LCD screens and rich sound entertain captive consumers creating a 1:1 communication platform for advertisers without ad skipping or channel surfing. The Outcast Network reaches more than 20 Million active consumers each month when they are active, off the couch and in a purchsing frame frame of mind. Advertisers that have used the Outcast network include McDonald’s, MasterCard and Honda and many more. The company is privately held and is headquartered in Santa Monica, Calif. with offices in New York City.

Learn more about Outcast Media’s PumpTop TV >>

With over 10 years of experience executing non-traditional creative ideas from companies and their agencies Pacific Media has formed long lasting relationships with thousands of different types of sponsor locations all over the country. Our wide range of opportunities allows your company to expand traditional marketing ideas into endless possibilities. With over 12 years of experience in Gas Pump and non-traditional out-of- home advertising,Pacific Media combines national presence with local representation on all non-traditional campaigns.

Learn more about Pacific Media’s Gas Station Advertising >>

petroTV taps into a captive audience by utilizing high-definition LCD screens strategically placed at gas pumps.

Learn more about petroTV’s Gas Pump Digital Screens

All images and logos used are from the DOmedia Marketplace and are self represented by the user.

MERGER: Outcast Media, PumpTop TV, Health Club Media Network

by DOmedia on February 14, 2011 in Acquisitions, DOOH, Trends with No comments

Outcast Media announced today a merger between its network, PumpTop TV and Health Club Media Network (HCMN).

2011 DOOH predictions of industry consolidation seem to be coming true as M&A activity in the space is heating up early this year.

Here are the stats of the new Outcast Media:

5,000 Gas Stations & Health Clubs
130 US Markets
11,000 PumpTop displays
68 Million Active Consumers (Nielsen)

We’d like to send a warm congratulations to our friends at these three companies whom are all listed in the DOmedia Marketplace! See Outcast.net for the official press release.

DOmedia’s Stats Confirm: Digital-out-of-home (DOOH) Market Expands Rapidly in 2010

by DOmedia on February 1, 2011 in DOmedia, Press, Trends with No comments

COLUMBUS, Ohio, Feb. 1, 2011 — Digital-out-of-home advertising (DOOH) is the fastest growing segment in the out-of-home market with no signs of slowing down. According to preliminary numbers reported by PQ Media, a leading provider of alternative advertising and marketing research, the digital out-of-home market was expected to grow 15% for 2010, to $2.07 billion. This trend is consistent with patterns seen by DOmedia, (www.domedia.com), the Out-of-Home Advertising Marketplace and leading provider of planning and buying tools for alternative, traditional and digital out-of-home media. DOmedia has seen continuous double-digit growth since its founding in 2007.

In 2010, DOmedia experienced a 30 percent growth in DOOH searches. “There is considerable momentum in the marketplace for DOOH,” noted Rich Langdale, interim CEO of DOmedia. “For example in 2010 alone, the number of total searchable companies in the DOmedia marketplace increased 18 percent to over 460 companies, but the number of digital companies nearly doubled, increasing 92 percent, to over 100.” The number of agency and advertiser users also grew dramatically in 2010, almost doubling the amount of buying users compared to 2009.

There are a number of reasons for increased interest in DOOH advertising. According to DOmedia, consumers are spending more time out of the home than ever; two times more today than 30 years ago. And when consumers are out of their home, they are increasingly likely to see DOOH advertising, from screens at the gas pump to ads in their local mall. Consumer researcher Arbitron found in a 2010 Digital Place-Based Video Study that more than two-thirds of teens and adults have seen a digital video display in a public venue in the past month.

Marketers are finding a much more receptive audience when they reach consumers while they are out than when they are at home on the couch. According to Mr. Langdale, “When a consumer is at home watching television, the commercial is an interruption and TV watchers often use this time to get up and do something else. Contrast this to advertising at a gas pump or when waiting in line; these ads are often seen as a welcomed distraction.”

Additionally, with reduced ad budgets due to the recession, marketers are finding that digital-out-of-home advertising is one of the most efficient ways to reach consumers cost-effectively. For example, during the elections this past November, DOmedia showed campaign media buyers how they could target their political ads to one particular precinct or zip code enabling them to target their messages more effectively. The company expects that this targeted use of DOOH will only increase as more election campaigns become aware of this tool.

Retailers are also finding value in reaching a targeted audience. According to Mr. Langdale, DOmedia saw a spike in searches in the fourth quarter for last minute Christmas advertising campaigns targeted to shoppers.

Technologies such as those offered by DOmedia are expected to reduce the cost of DOOH media in the marketplace. The use of technology creates increased efficiency that lowers the cost and increases the scale by which DOOH media can be planned and bought.

Limited advertising budgets, decreasing costs in DOOH due to market efficiencies and better advertising targeting will all lead to continued DOOH growth in the coming years. “We are on target to grow dramatically in 2011, with no signs of slowing down,” Langdale said.

For more information, an online demo, or to do a free search, visit www.
DOmedia.com.

About DOmedia
DOmedia is the Out-of-Home advertising marketplace that simplifies the process of buying and selling media. Through its online platform and product suite, buyers and sellers connect and DO business more efficiently. The company is privately funded and based in Columbus, Ohio. For more information and to do a free search, visit www.domedia.com.

SOURCE DOmedia