Proposal Generation, one of our newest products at DOmedia, lets media vendors create beautiful, interactive proposals in minutes. Simply saying it’s awesome is an understatement! Here are some of the top benefits to using Proposal Generation:

Our mapping tool is unparalleled and now maps can be integrated directly into proposals! Each map includes information about every inventory location, as well as updated photos.

• Searching High and Low– While mapping inventory, users can search for any locations indexed by Google. The locations are plotted on map alongside your inventory, and are viewable to anyone with access to the proposal. Many media sellers use this tool to quickly overlay client (or competitors) locations.
• Category Buddies – Specific inventory categories, such as bulletins or wallscapes, are identified and segmented in proposal maps. These categories can be turned on or off at any time. Demographic shading is also available, encompassing a wide range of target audience characteristics such as household income, gender or race.

Proposal Generation provides a unique link allowing the proposal to be shared with anyone. This includes agencies not registered in the DOmedia system!

• Attachment Friendly – Our system allows attachments to be uploaded into a proposal. Once the attachment is saved in the system, it can be attached to any future proposal.
• Export Away – Proposal Generation can export the proposal into an Excel file, perfect for users more comfortable with using spreadsheets.
• We <3 Photos – Our proposal system automatically generates photos for the proposed inventory, pulling from the listing in the DOmedia database. Users can also upload any photo sheet that is not already in the system.  

Proposal Generation is designed with our customers in mind. DOmedia strives to make the proposal generation process as efficient and stress-free as possible.

• Changes are Welcome – The Proposal Generation tool is built in the could, meaning whenever changes are made, clients and collaborators will see them instantly. The original link used to share the proposal does not change, however. This removes the need to update buyers with new links and grids, keeping the process efficient and eliminating mistakes.
• Custom Made – DOmedia’s logo, located in the top right corner of the proposal generation, can be changed to any company’s logo. Other parts of the system can also be white-labelled to meet specific clients’ needs.

Proposal Generation’s built-in analytics provide powerful data to better understand the success of past proposals.

• Fun Facts – The top of the proposal includes: page views, map views, time on page and time on map. Basic information is included as well, such as start and end date, total cost and status, among other facts. Together, they work to keep sales people informed and effective.
• History Buff  – At the bottom of the proposal generation is a grid listing when the proposal was created, viewed, issued, approved and moved to a contract. Vendors are updated on client activity without speaking to the client directly.

Proposal Generation can save your sales team endless time and energy – energy that can be put to use when closing deals. Click here to learn more or schedule a  personalized demo.

Moderne Communications is a non-traditional communications agency that has recently been named a Top 100 Agency for the 9th year in a row. Joe Mastrocovi, President, sat down with us to discuss his company.

I founded the company in the late 80’s. I was previously the publisher of Nightlife Magazine in the late 70’s and 80’s, and that got the company into the event world. Originally we were Moderne Promotions. The company started in nightlife events and quickly grew all across the country with a broad range of event types. Then in the late 90’s, I developed another arm of what is today Moderne Communications, called Moderne Mosaic. Moderne Mosaic was our own media network. We started with a couple thousand Neighborhood stores in Chicago and it has grown to over 100,000 media networks today, spanning coast to coast. In 2006, we developed our third arm called Moderne Interactive, which brought us into the digital and interactive world. Soon we realized we needed to bring our three arms under one name. In 2007 we formed Moderne Communications. Today, we offer over 66 non-traditional marketing, experiential, media and interactive services. Our motto is “non-tradition is our tradition.”

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Digital Signage Today recently sat down with EYE Corp Media CEO Jeff Gunderman to discuss his firm’s roll in a new initiative that’s bringing even more “spirit” to the 2016 Election. EYE Corp, which operates one of the most comprehensive networks of digital touchscreen kiosks, leveraged its video jukeboxes to poll bar patrons on the upcoming presidential race. According to Gunderman, the poll engaged 7,000 participants, many of whom were younger than the demographic typically reached through more traditional polling methods.

Here’s a bit of what Gunderman told Travis Wagoner of Digital Signage Today:

We have proven with this initial survey that we can get a much larger participation in a very short period than many polls currently used today to predict results. We are working with the data to create a profile of the audience we can reach. For example, we know the exact location and time of each survey result, which allows us to add that layer to the results and really look at trending across demographic data and geography. This is an alternative approach for marketers looking to target a specific audience.

The increasing integration of technology into the OOH space is one of the most exciting aspects of the industry. We love seeing innovative applications for screens and digital signage, and we’re sure we will see many more in the future. If you’re interested in reading the rest of the story, you can find it on the Digital Signage Today website.