New York City is one of the most competitive housing markets in the country. LinkNYC, New York city’s free public wifi, and StreetEasy, a premier real estate company, are utilizing the power of digital OOH advertising to help New Yorkers find their perfect apartment.

Photo Credit: DailyDOOH

LinkNYC transformed old phone booths into public wifi kiosks throughout the city. Each kiosk features digital screens for advertisements.  The Kiosks’ wifi is free to the public – funded completely by advertisers. LinkNYC debuted their first real estate campaign earlier this month. StreetEasy placed geo-located rental listings on kiosks within walking distance of the physical listing. New Yorkers can see the listings on the screen and check the listing on StreetEasy’s mobile site using LinkNYC’s wifi. Because the listing is located so close to the ad, interested apartment hunters can quickly walk to the physical location to see it for themselves.

Mobile and OOH have benefits alone, but true power lies when they are brought together. With the undeniable reach of OOH and mobile’s engagement factor, a campaign that effectively pairs them together is destined to be successful.

Finding an apartment in one of the world’s toughest housing markets can be difficult but digital OOH advertising can make the apartment hunt a little easier. Great job LinkNYC and StreetEasy on the awesome campaign!

Clean, simple and well-done billboards can be some of the best works of advertising. But when an OOH ad combines with technology and humor, the ad is bound to be widely successful.

Cue Snickers. Their recent digital billboard in NYC features Marilyn Monroe’s personal take on Snickers’ “You’re not you when you’re hungry” campaign. The board, created by BBDO Worldwide, incorporates a facial recognition camera that identifies pedestrians’ prolonged gaze. Marilyn, grumpy from the rude stares, morphs into William Dafoe – a shocking, yet humorous, transformation. See the hilarious video below:

DOmedia loves to see the seamless integration of timeless humor and copy with modern technology. Nicely done, Snickers!

Fourth of July weekend is here! Family cookouts, sunshine and fireworks are just a few Independence Day traditions. Some of the world’s most popular brands proudly utilize iconic American imagery in their patriotic advertising for summer campaigns. In honor of America’s birthday, here are five USA-lovin’ companies:

Budweiser – No surprise here! Budweiser consistently sports red, white and blue packaging and frequently features other American images, such as the Statue of Liberty. The brand stepped it up this summer by temporarily changing their name toAmerica. Raise an America to America, Americans!  

Coca-Cola – For years, Coke has utilized patriotic advertising ranging from the armed forces to the Olympics, but their newest campaign might be their most patriotic yet. Coke has released limited-edition cans and cases that read, “I’m proud to be an American.” Yes we can!

Levi-Strauss – The clothing company has been around since 1873, featuring blue denim, and a red and white logo tag. The jeans practically scream “America!” Levi’s first global campaign “Go Forth” is a great example of the American-loving ads Levi’s has produced during their 143 years of business. USA! USA!

Old Navy – Every American has either worn, been forced to wear or forced a child to wear Old Navy’s classic American flag t-shirt. You can’t celebrate the 4th of July without one. Land of the free and home of the American flag t-shirt!

We love America. The DOmedia team wishes you and your family a wonderful 4th of July weekend!

1. When an image is not available for a vendor’s asset, a Google Street View image will appear for that asset.

2. Client logos can now be formatted to fit nicely inside of map pins.

3. When multiple units have the same latitude and longitude, markers for each location display on the map.

DOmedia’s Automatic Pull and Display feature seamlessly pulls TAB data into DOmedia’s proposal generation system. Data is directly pulled from TAB’s database into a proposal, automating the proposal process and giving sellers more time to do what matters: sell. Here are some of Automatic Pull & Display’s top features:

Personalized Proposals

Sellers are able to select multiple TAB audience demographics for the proposal. With over 100 demographics to choose from, and no limit on the amount of demographics that can be shown,  sellers can tailor their proposal to fit each buyer’s needs. Sellers can also select the number of weeks per cycle, ranging from one to four weeks, allowing even more personalization.

CPM

Sellers have the option to include CPM. Sellers can quantify the value of each board by utilizing CPM, making selling just a little bit easier.

Compare by Week

Sometimes buyers request a comparison of impressions and CPMs by week. The tool compares two week lengths in a proposal. Ultimately, this automatically separates and compares data without requiring sellers to do any manual work reducing the possibility of user error and saving valuable time.

Updated Data

No more dealing with out-of-date data! DOmedia is integrated with TAB’s  Audience Demographic database.  All data is the most recent TAB data available.

User Friendly

Because Auto Pull & Display is within the Proposal Generation system, the proposal can be viewed by anyone – including agencies not yet registered in the DOmedia system. Sellers have the ability to share a unique link by email. Sellers can continue to propose in DOmedia, no matter the buyer, creating a more efficient way to win business.

Easy to Read

Once pulled, the TAB Data is neatly organized in an easy-to-read grid. Buyers who are not familiar with DOmedia have no trouble reading and understanding the data, eliminating any learning curve.

Changes Welcomed  

Auto Pull & Display is never set in stone. Sellers can change any part of the proposal and it is reflecting in real time to anyone with access.  

If you are interested in learning more about pulling TAB data into your next proposal, click here to learn more or schedule a demo!