Recognized for creating new opportunities in marketing, branding, advertising, and publishing.
Columbus, Ohio, March 11th, 2013 ‘€“ DOmedia, the most comprehensive database and toolset for advertising media, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. DOmedia was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
DOmedia and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on March 18th, 2013, at Convene (formerly Sentry Centers) in New York City.
This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
‘€œThis year’s OnMedia 100 is looking beyond dominating the advertising and public relations sectors. These disruptors are taking on e-commerce with a bright, new outlook. With the massive adoption of smartphone and tablet technology, the world of retail and commerce is embracing new ways to connect consumers with the products they desire. Micro payments, social commerce, and tap-and-pay are just some of the new payment paradigms that are ripping apart the established norm, both in stores and on the Web’€”and the OnMedia 100 companies are leading the charge.’€ says Tony Perkins, founder and editor of AlwaysOn. ‘€œThis year’s OnMedia 100 winners are opening up new sources of commerce, especially in the fashion industry, bringing new ways for designers and retailers to connect with their target audiences. Back-end data evolution further helps to put the best products into the hands of the people trying to discover them. With the number of innovative ideas on the horizon, the digital media marketplace is poised to experience even more growth and positive disruption during the next year.’€
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:
http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies
About DOmedia
DOmedia’s RFP application help users do media better. Become faster ‘€“ save time and cost through the media buying process; smarter ‘€“ manage data and analytics to gain a historical knowledge; and better ‘€“ grow revenues and profits for your business. Through our online marketplace, media providers create enhanced media profiles for their properties. In turn, advertisers & agencies can use our extensive & comprehensive database of media properties to find new ideas, plan & even build the perfect out-of-home campaign.
About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.
OutdoorAdTrak Posting Analysis is a CMS proprietary program that provides an audience delivery rating/index for the Out-of-Home media buying similar to what advertisers get with other media and works with any OOH program that has impressions as a base for it’s currency. Reach and frequency is also computed.
CEO Glenn Carroll noted: “Now advertisers have a solid performance index for OOH just as they have had for other advertising media, which will enable them to track actual (vs. purchased) CPMs & Reach/ Frequencies, determine campaign ROI and serve as a benchmark for future planning.”
Another year comes, and I find myself wondering where the time goes! In welcoming 2013, I started reminiscing about the last ten years. It is amazing how far this industry has come since 2003, when I was working at the Outdoor Advertising Association of America (OAAA) in DC. Change is usually slow in the outdoor advertising industry. However, looking at the last 10 years, we have made a lot of progress. The challenges we have overcome and advancements made in the industry are enormous when you think about it.
