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McDonald’s Executes Interactive Digital Billboard Campaign

by DOmedia on June 6, 2011 in Advertising, DOOH with No comments

This is a simple yet impactful way to execute an interactive digital billboard campaign. McDonald’s launched a campaign called Pick n’ Play that lets viewers play Pong, the classic video game, on a large digital screen in Stockholm, Sweden. Players who last at least 30 seconds are rewarded with free food at a nearby McDonald’s restaurant.

What’s interesting about this execution is its simplicity and the fact that users do not need to download an application. Smart phone users can simply go to the site’s URL and confirm that they are within the playing area using the phone’s geolocation technology.

The campaign has also been bouncing around the blogosphere and even picked up in Mashable.

Simple. Rewarding. Classic – like the Big Mac.

Lexus Takes Over Hollywood with Pearl Media

by DOmedia on June 1, 2011 in DOOH, Events, Out-of-home advertising with No comments

3D Projection Mapping – Lexus CT200h – Hollywood CA from Pearl Media

If you were on Hollywood Boulevard on the night of Earth Day, you may have noticed the Roosevelt Hotel coming to life to celebrate the launch of the Lexus CT200h. Pearl Media, the out-of-home media company specializing in converting real estate assets into unique, interactive experiences, developed the state of the art 3D projection that transformed the building into part race track, part stage for the highly anticipated hybrid luxury vehicle. The event caught major media attention and created a larger than life experience for viewers of the launch.

The 8,000 sq ft projection towered over Hollywood Blvd using more than 15 projectors complete with advanced 3D technology, lighting, sound, shadows and animation mapped to the contours of the building that worked together to make images pop out from the walls and windows of the hotel. Pearl Media’s proprietary HD-3D technology displayed a breathtaking display of entertainment in HD theater quality. The show was approximately 4.5 minutes in length – far longer than a traditional broadcast advertising spot. The length and dynamic content presented a challenge for the worthy creative departments. They were charged with producing content that maintained a focus on brand messaging while avoiding the pitfall of becoming a novelty due to format.

The event generated a significant amount of buzz and was featured both on Extra TV and Jimmy Kimmel Live.

According to Paul Whitney, Chief Operating Officer of Pearl Media, the creative process typically takes approximately 2.5 months for a campaign of this magnitude. The Roosevelt Hotel was first put through a sophisticated measurement process which gathered geometrical specifications about the building’s dimensions, down to each brick and window, used to render CAT drawings to create a template for the show. Each animated asset is then created by Pearl Media’s in house animators. The company also has expertise with attaining special permits and setup for events. The creative agencies for this event were Zenith Optimedia and Team 1.

Josh Cohen, President of Pearl Media, has hinted at similar campaigns to be launched this year in the US. For clips of the Lexus Earth Night show and other industry leading projection technology campaigns see Pearl Media‘s company profile in the DOmedia Marketplace.

For more information about Pearl Media, please contact:
Paul Whitney | Chief Operating Officer | 973.492.2300 ext 13 | pwhitney@pearlmediaus.com | www.pearlmediaus.com

Global NFC Device Market Projected to Reach $560 million in 2014

by DOmedia on May 26, 2011 in Technology, Trends with No comments

In a recent Research and Markets Report, analysts from TechNavio forecast that the Global Near Field Communication Device Market will reach $560 million in 2014, driven by the growth of commercially available NFC enabled handsets (in particular smart phones) expected to hit the market. Around 60 million NFC enabled devices are expected to enter the market. Although there is a risk of security threats with the technology, consumer preference is increasing. The rise of NFC technology in smart phones has a particular implication on out-of-home advertising and digital place-based media. Expect to see innovative brands integrating NFC technology in advertising campaigns, such as mobile payments and the exchange of information.

Monster Projections Taking Over Hotel

by DOmedia on April 13, 2011 in Alternative advertising, DOOH, Out-of-home advertising with No comments

We took this video of Monster Media’s projection capabilities at the OAAA / TAB 2011 National Convention in Fontainebleau Miami Beach on the night of April 11, 2011.

Credit goes to Monster Media (www.monstermedia.net) for this amazing display of out-of-home advertising!