DOmedia

T-Mobile Does It Again

by DOmedia on May 6, 2009 in Advertising, Alternative advertising, Branding campaigns, Events, People, Trends with No comments

T-Mobile is definitely out to show the world its slogan, “Life’s for Sharing,” really does ring true. Just like its previous (and very entertaining) event in London’s Liverpool Street Station, they manage, once again, to bring together the masses for one common experience. In London’s Trafalgar Square, thousands of strangers united in what has to be the largest sing-along in history. The Beatles’ “Hey Jude” played while the crowd sang into microphones and watched the enormous screen for lyrics and the live video that filmed the entire event.

The YouTube video generated comments like, “If I feel fed up I just watch this or the dance one, it definitely cheers me up,” “Epic!” and “Amazing. So happy,” clearly verbalizing the optimistic feeling created by the event. Hopefully the next one makes its way to our side of the pond!

People Are Beginning to Notice . . .

by DOmedia on May 5, 2009 in Alternative advertising, DOmedia, News, Technology with No comments

. . . and we couldn’t be happier about it! Back in February, springwise.com, an Amsterdam-based independent innovation firm that scans the globe for the most promising new business ideas, featured DOmedia in a blog titled, “Helping media buyers find sellers of alternative advertising.”

Then just this month, springwise.com’s sister site, trendwatching.com , posted its May 2009 trend coverage titled, “Innovation Jubilation: 50+ new business ideas that defy doom and gloom.” DOmedia was included in the SELLSUMERS section featuring new ventures that help consumers make money instead of spend it.

DOmedia Announces Jeff Bell as Company Chairman (With Help From Our Friends at AdAge.com)

by DOmedia on May 5, 2009 in Alternative advertising, DOmedia, Events, News, People, Press with No comments

The excitement here at DOmedia this week is contagious. Not only are we welcoming our newest team member, Jeff Bell, as company Chairman, but we were also fortunate enough to appear once more in AdAge.com! A big thank you to Advertising Age’s Andrew Hampp for helping us welcome Jeff in style.

To read the full article, click here:

“Former Microsoft Marketer Jeff Bell Named DoMedia Chairman”

2009 OBIE Award Winners Announced

by DOmedia on April 21, 2009 in Advertising, Agencies, Alternative advertising, Billboards, News, Technology, Uncategorized with No comments

Congratulations to all of the recently-named OBIE Award winners, merit winners, and finalists! This year’s participants all showed a great deal of creativity in the out-of-home space, but a few of them in particular caught my eye.

McDonald’s had a strong advertising campaign, winning two separate awards for both their “Always Fresh Coffee” and “Fresh Daily Eggs” billboards. The first of the two shown high above Time’s Square, a spout continuously pouring fresh coffee into a cup several stories below (I wonder where all the coffee goes after making its big NYC debut . . . ). The second involved a large egg that cracked open at 6:00 a.m.–when they begin serving breakfast–to reveal an over-easy egg, but closed again at 11:00 a.m. when breakfast ends. Between the two billboards, Leo Burnett Chicago took home two “Individual Execution- Traditional Billboard” awards as well as recognition for their Special F/X.

Another interesting use of out-of-home came from BBDO New York & Proximity Canada for Gillette Fusion Power, which took home the OBIE Award for “Individual Execution- Street Furniture / Transit / Alternative.” As seen in the pic below, the agencies made creative use of a zamboni by attaching a larger-than-life Gillette razor to the back of it as it swept across the ice.

One of the more interactive campaigns came from Leo Burnett Toronto for James Ready Beer who vows to try to keep their prices at $1 a beer. To do so, they needed to lower billboard costs and decided to look to their consumers for help. By offering up their billboards, consumers became “celebrities for the day” by sending in pictures to be posted on the giant signs. Underneath the images read, “Thanks ____ for keeping J.R. a Buck.” Consumers and judges alike loved the campaign, awarding them “Best of Show” and “International.” Click here to see the YouTube video.

All of this year’s award winners show that creativity and innovation in the out-of-home advertising industry are still on the rise. To find more information on the rest of this year’s OBIE Award winners, go to the OAAA website at https://www.oaaa.org/awards/obieawards.aspx.

Wanna Get High in Amsterdam?

by DOmedia on April 2, 2009 in Advertising, Alternative advertising, Branding campaigns, People, Technology with No comments

I’m, of course, talking about Sony Ericsson’s most recent out-of-home advertising campaign (what’d you think I was talking about?). Sony’s C905 model cell phone is out to show everyone its 8.1 mega pixel camera can hang with the best of digital cameras. And to prove it, they turned an Amsterdam bus shelter into a photo opp session, complete with a C905 camera and touchscreen.

People could then strike a pose for everyone nearby, and their picture would appear on a massive screen across the street, temporarily looking down on passers-by. I can only imagine the photo gallery from something like this . . . especially in a city like Amsterdam.