DOmedia

4A’s Media Conference & Tradeshow Recap

by DOmedia on March 10, 2009 in Alternative advertising, DOmedia, Events, News, People, Sponsorships with No comments

Last week, DOmedia had the opportunity to attend the AAAA Media Conference and Tradeshow in New Orleans (tough break, we know). And while attendance may have been down from previous years, creativity and morale were still very high over at the DOmedia booth!

Between the many compliments on the overall visual presentation and the overwhelmingly positive feedback on the website capabilities, the 4A’s tradeshow was an official success! Making its world debut on Wednesday morning, the new DO booth (A.K.A. DO erector set) attracted attendees to take a test drive of the site using our two 22″ monitors. Of course, the infamous orange DOmedia yo-yo’s may have helped drive traffic just a bit, too. Everywhere you looked, orange dots could be seen flying through the air, attendees rekindling their childhood yo-yo skills. (And a personal thanks to everyone who trained me in the art of yo-yo over the three days–I can finally walk the dog!)

On Tuesday night, we had the great pleasure of sponsoring the Director’s Dinner at the Hilton where conversation consisted of trends in out-of-home and alternative media as well as an update on how DOmedia has grown since it was last introduced to the 4A’s. Thank you again to everyone who attended!

And congratulations once again to all the DOmedia contest winners and a huge thanks for your support! Participants received entry tickets by coming by the booth, wearing a DOmedia button, or following us on Twitter to name a few. Several exciting prizes were given out such as iPod Touches, iPod Shuffles, and numerous iTunes gift cards!

Check out the rest of our pics from the tradeshow on our Flickr page https://www.flickr.com/photos/10211400@N08/sets/72157615079096686/

DOmedia Joins the Wonderful World of Social Media!

by DOmedia on February 26, 2009 in DOmedia, Miscellaneous, People, Trends with No comments

Now you can become a part of the DOmedia family by joining our Facebook group! Here you can find upcoming events, contact info, important links, and recent news (to name a few).

https://www.facebook.com/home.php#/group.php?gid=47174161854

Prefer Tweets? You can also receive updates and information even faster by following us on Twitter!

https://twitter.com/domedia

We’ll see you there!

2009 AAAA Media Conference & Tradeshow: Now Comes the Fun Part!

by DOmedia on February 24, 2009 in Uncategorized with No comments

It’s that time of year again: media savants from around the country come together for the 4A’s conference and tradeshow. This year, the conference’€”which will be held in New Orleans from March 4-6’€”is focused around today’s most challenging aspect of the media landscape: the consumer.

And the best part of it all: DOmedia is joining the fun and bringing with us a little excitement of our own! Introducing the DOmedia game, where attendees can win amazing prizes like 8G iPod Touches and iPod Shuffles just by stopping by the booth! Your mission: to collect as many game pieces as possible and drop them in the prize bowl in the DOmedia booth (Booth number 709, 711) by 6:30 on Thursday.

Attendees can collect tickets by:

Opening their mail! Many conference attendees received an official DOmedia travel wallet in the mail, complete with the first game piece.

Spotting the DOmedia rep in the Hilton Riverside conference area between 2:00 and 4:00 PM on Wednesday.

Simply visiting the booth and taking the DOmedia website for a test drive’€”Good for 3 tickets!

Picking up a DOmedia button at our booth and wearing it throughout the show’€”We’ll randomly select button-wearers and reward them with another game piece!

Following us on Twitter (@domedia) when we announce even MORE ways to win!

Winning numbers will be announced on Thursday at 6:45 via Twitter and in our booth. Just stop by before 7:00 PM to claim your prize!

What DO you have to lose?

Most Recent Mobile Billboard Comes in a Much Smaller, Furrier Package

by DOmedia on February 19, 2009 in Advertising, Alternative advertising, Billboards, Branding campaigns, Events, Trends with No comments

For many, last weekend marked the most romantic day of the year’€”Valentine’s Day. For others, however, the weekend of Friday the 13th held a day surrounded by superstition and fear’€”F.E.A.R. 2 to be exact.

‘€œF.E.A.R. 2: Project Origin,’€ the newest computer game from Warner Bros. with a horror theme, launched its new London promotion on Friday the 13th using the very symbol for bad luck’€”black cats. While most people avoid black cats crossing their paths, it was nearly impossible in the streets of London on the day known for its superstition. The little feline billboards were dressed in miniature clothing adorned with advertising for the game and then set loose to wreak havoc through the city. And according to Charlene Allen, a Warner Bros. spokesperson, Brits actually seek out signs of bad luck on Friday the 13th, making the promotion that much more effective.

The ‘€œF.E.A.R.’€ kitty clothes were being sold through Warner Bros. for fashionable cats across the country, but have unfortunately sold out.

Creative Outdoor Ad Contest Announced Using Creative Outdoor Ads

by DOmedia on February 13, 2009 in Advertising, Alternative advertising, Billboards, News with No comments

Australia’s Outdoor Media Association has launched a creative outdoor campaign–for a contest rewarding creative outdoor campaigns. The newly created contest, called The Outdoor Awards, will judge the year’s best outdoor advertisements across 11 categories.

Every year, the best creative work will win a prize valued at $10,000. This year, however, the association is striving to show the effectiveness of outdoor advertising by producing the prize in the form of a billboard’€”covered in 10,000 $1 scratch-off lottery tickets! The billboard, which is heavily guarded 24 hours a day (so don’t even think about it!), is located on the side of a Sydney road where 100,000 cars pass every day.

The launch of The Outdoor Awards campaign actually began in October when OMA utilized yet another OOH medium. For 40 days, a mobile billboard truck was driven over 10,000 km in Australia. The message displayed on the truck was simple and to the point: ‘€œTHE OUTDOOR AWARDS ARE COMING’€.

With their lone billboard, OMA is raising national awareness of the contest, showing the effectiveness of a creative outdoor ad, and presenting the actual prize to a large-scale audience. Talk about killing two birds with one stone . . .

Oh, and good luck to the winner. May your incredible, award-winning creativity aid you in scratching off 10,000 individual lottery tickets before reaching insanity. I hope you have a lot of pennies . . .