Article By: Article by John Koenig, President, IBAA
The Indoor Billboard Advertising Association is a proud parent of a teenager! Next month at the 14th Annual Indoor Billboard Advertising Conference, indoor advertising companies, sponsors and vendors will gather at the retro chic Golden Nugget Hotel and Casino in Las Vegas on October 13th-16th, 2011.
Like most 14 year olds, our teenager has been into ‘€œsocial media’€ years before his parents had awkwardly friended him on Facebook to keep tabs on his exploits.
Indoor Advertising is Social Media.
Some core members of Indoor Billboard Advertising Association (IBAA) have been sending advertising messages during ‘€œsocial interaction’€ settings at bars, restaurants, nightclubs, health clubs, sports arenas and other venues for nearly three decades.
One type of indoor media, restroom advertising, captures the attention of the young and affluent 21-35 year old demographic*. Often referred to as non-traditional advertising, restroom advertising is widely recognized as an extremely targeted, well-received advertising medium.
