All posts tagged DOOH

Is Digital Place Based Media Part of Your Holiday Ad Strategy?

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5 Reasons Why Your Digital Place-Based Advertising Proposal Didn’t Get Bought


So you’ve spent three painstaking hours putting together a proposal for a potential media buyer – making sure your impressions numbers are accurate, formatting pictures and PDFs, and crafting a professional email showing off the value of your media – only to find out your proposal didn’t get bought. Based on the hundreds of requests for proposals (RFPs) sent by media buyers to Digital Place-Based networks & other media companies through DOmedia, here are five potential reasons why your Digital Place-Based proposal didn’t get bought:
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theBITE To Serve Up US Open Coverage from the Tennis Channel

indoorDIRECT and Tennis Channel have announced an agreement to air Tennis Channel’s coverage of the 2011 US Open on indoorDIRECT’s, in-store television show, ‘€œtheBITE’€, reaching 150 million consumers annually in the nation’s top quick-service restaurants.

Each day during the US Open, August 29th ‘€“ September 11, ‘€œtheBITE’€ will feature news and daily highlights from the US Open. The entire first week of the US Open coverage on ‘€œtheBITE’€ will be aired with exclusive Tennis Channel branding and messaging throughout the day.

‘€œWe are thrilled to be able to generate a high level of awareness for the Tennis Channel’s coverage of the US Open by creating an integrated theme week’€, says Jonna Birgans, Vice President of Strategic Alliances at indoorDIRECT. ‘€œTheme Weeks are a way for special events, such as the US Open, to be featured prominently within our programming and our viewers love to keep up with bigsporting events like the US Open.’€

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DOmedia Marketplace Exceeds 500 Media Sellers

DOmedia would like to welcome the following companies to the largest out-of-home media marketplace in the industry. With over 500 media providers listing their media in the DOmedia Marketplace it is safe to say, if it’s out there, it’s in here! These new media companies present fresh retail locations and creative formats that give media planners and buyers a reason to be excited about what’s next in OOH.

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What Out-of-Home Industry news is most important to you?

Let us know what type of news and information is most important to you and we’ll bring you the latest from the OOH industry.

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