DOmedia | The Out-of-Home Media Blog | Alternative, Traditional & Digital Out-of-Home Media

Buy Me Some Peanuts and Ad Campaigns

by Ben Wallace on April 30, 2013 in DOmedia, New OOH Media Sellers, Out-of-home advertising with No comments

DOmedia has a star studded line up of new sellers who want to make sure your business hits a home run with every campaign! The summer season is packed with thousands of opportunities to grow your business through out of home media campaigns! Each year thousands of baseball fans flock to 27 of the top markets in the country including New York, Los Angeles, Chicago, Dallas and Miami to take in the sun shine and enjoy America’s pass time. Let’s not forget about the boys working hard in the minors too, as thousands more travel to secondary DMA’s like Raleigh-Durham, Columbus, OH and Albuquerque to see the up and coming stars of tomorrow. Don’t fall behind in the count by missing out on the thousands of opportunities to grow your business that will be packing the stadiums this summer! Check out the new sellers coming up through our system who could be a future star in your line up!

Pearl Media

Pearl Media is a creative solutions company, based in Fairfield, New Jersey, that offers media solutions in the largest DMA’s around the United States, including New York City, Los Angeles, Chicago and Philadelphia. From Street Teams to 3D Projections to Wallscapes, Pearl Media has everything you need to execute a first-rate campaign!

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Adtraction LLC

Adtraction LLC offers a unique OOH textured surface product in 55 prime locations, including Grant Park, along the lake front of Chicago, Illinois. Grant Park hosts world renowned music festival, Lollapalooza and The Taste of Chicago, drawing in hundreds of thousands of native Chicagoans and tourists! Don’t miss your opportunity to advertise with one of Chicago’s premiere OOH media companies!

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Optic Outdoor Media

Optic Outdoor Media is one of the newest TAB members in the DOmedia system, who offers digital and static billboards in five top DMA’s. With offerings in Chicago, Phoenix, Milwaukee, Newark, NJ, and Orlando, Optic Outdoor can provide advertising opportunities in some of the top summer travel destinations!

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Dark Puppet LLC

Dark Puppet is an interactive OOH and event advertising company based out of Lubbock, Texas. This company is the agency for agencies, and is sure to bring a fresh, innovative campaign to your company as they have with the Dallas Mavericks, Miller Lite, and Chase bank. Check out Dark Puppet LLC and let their master puppeteers pull the strings to your next OOH campaign!

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Velo Ads

If you’re looking to go green with your advertising this summer, look no further than Velo Ads, based in Philadelphia, PA. Their bicycle billboard advertising is a great way to reach your target audience in any DMA. Velo Ads boasts a fleet of mobile billboards with a team of professional cyclists who are ready to take your brand to the next gear!

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Faster. Smarter. Better

by Jacob Thomas on April 30, 2013 in DOmedia, News with No comments

Buyers becoming faster, smarter, and better.

DOmedia isn’t the first and certainly won’t be the last to use those three words to describe a new product. Our latest innovation, RFP 2.0, is the manifestation of industry leaders coming together with a shared purpose, they want to DO media better.

“Faster” starts with the foundation of DOmedia. Over 750 vendors and 1,000 media buyers are actively using DOmedia today. Easily searched and accessible, DOmedia provides quick access to millions of data points in ways that mirror buyers’ processes. Our RFP tools help buyers manage multiple campaigns with multiple vendors in multiple media formats. It centralizes communications and status updates while providing quick access to submitted files with a fast “download all” function.

“Smarter” begins with continued progress in standardizing proposal information. RFP 2.0 allows seller responses to be placed into a web-based template, without it fast is slow. We have worked with dozens of agencies as well as industry organizations to help bring “smarter” to the market. Creating standardized ways to organize, display, and communicate client campaign needs through a dynamic RFP dashboard will advance the media planning and buying process. Standards provide marketplace efficiencies; enable reporting, and integration with other systems like contracting, trafficking and proof of performance.

“Better” results from being faster and smarter. Better happens in the most meaningful ways, more effective advertising for the client and industry-wide revenue and profit growth. Bottom line improvements elevate an industry and captures a greater percentage of the overall media spend. For DOmedia, better is defined by continuously seeking feedback on our products and services to keep them aligned with industry needs. We thank the thousands of clients who have helped us get this far. Improving the experience for media buyers and sellers is at the forefront of DOmedia efforts. Together the experience will be Faster, Smarter, and Better for all involved in the media buying process.

Navigating through the RFP 2.0 Process

by Kim Ramser on April 30, 2013 in Out-of-home advertising, Technology with No comments

By now, most of you have seen our new version of the RFP Tool—RFP 2.0. We have gotten a lot of great feedback and common questions from sellers, which have assisted our development efforts. We will have an update with some new functionality, and I wanted to give you a heads up. In addition, I thought some useful tips might help you quickly navigate through the process.

Remember, the information below only refers to our DOmedia Standardized Template on Step 2, not individual templates customized and attached by the buyers.

Update Improvements
We are making some updates that should help make the process even easier for media sellers. Updates to the built-in template and dashboard will help you save a good deal of time.

The first update to the process is on the spreadsheet on Step Two. Our Standardized Template on Step Two will have a Live view, which will make the table bigger and easier to read. This will allow for easier scrolling as well.

Download all feature on RFP 2.0

Our next improvement is the new Download button that will be viewable on the dashboard after the Terms of Service are accepted. The Download button will allow users to download the entire DOmedia Standardized template (including the headers) to their computer. This file will download as a zip file and opens as one Excel file. No more copying and pasting from the template to Excel to work on it! Also, any information that you have already entered into the template will also download into the file. This function will allow a snapshot of your spreadsheet any given time. This download file can be saved on your computer as a record of what was sent to the client. Any attachments that you add will not be downloaded, only the Standardized Template will download.

Useful Tips for Using RFP 2.0
There are some questions that we get from time to time that are very similar. I thought a few quick tips addressing those questions might be helpful to send to everyone. Below are some of the common issues we address:

Scrolling in the standardized template—Please make sure that you use the horizontal scroll bar to view all of the column headers. Almost every RFP template will have more than the columns in the first view.
When you click in a cell and a dropdown with options appears, you can still add your own information. Those dropdowns are just suggestions to make entering text easier.
Copy and Pasting—With the new updates you can avoid having to copy and paste. Just hit the Download button and even the headers will download.

Fullscreen Option

Fullscreen View

We will let you know when these updates take place. We encourage your feedback, as always. Also, don’t forget, we offer free training webinars for anyone who would like to sign up. If you have any questions, our client services team is always here to help.

Drive Sales With Subscription Profiles

by Ben Wallace on April 15, 2013 in News with No comments

Increasing your sales starts with more planners and buyers looking for and finding what you have to offer. Agencies are seeking media information everyday and demanding relevant data and better search results from resources like DOmedia. The challenge is in creating and maintaining comprehensive and up-to-date information to meet those needs.

New Subscription Profiles are built and customized by DOmedia’s team, with information you provide, to optimize your exposure in our internal as well as all external search engines. A Subscription Profile – represented as a unique category/subcategory combination – includes location level detail as well as free leads from request quote traffic. And we’ll keep your information – including locations, media kits and images – updated with a quarterly audit and incorporate any changes necessary to your profiles. Company and Basic Profiles are still free to create yourself, but the depth of information included with Subscription Profiles will increase your visibility significantly:

Compare Profiles	Basic	Subscription
Annual Pricing	Free	$500 per product profile
Company Contact Information & Logo	✓	✓
Product Profiles Appear in Search Results	✓	✓
Product Profile Images	One Image Included	Unlimited Images
Category Profiles by Market	✓	✓
Location Profiles		✓
Media Planning Information, Photosheets, Request Quote Link		✓
Preferred Search Result Placement		✓
Custom Built Media Profiles, Quarterly Updates		✓

Also, because planners and buyers want to know which profiles have complete planning information, Subscription Profiles will include a badge differentiating them and also have preferred search result placement so they are easy to find and view.

Lastly, the annual Subscription cost is also 100% rebateable against your annual RFP fees, so it can pay for itself with successful orders placed through DOmedia. See more here or contact sales@domedia.com and we’ll get you started!

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Reflections from OnMedia NYC 2013

by Adam Malone on April 10, 2013 in DOmedia, Events, News, People, Sponsorships with No comments

DOmedia was honored as an OnMedia top 100 private tech company.
The seventh annual OnMedia conference was held in New York City March 17^th and 18^th and was a celebration of the innovative people, companies, and ideas that are connecting and empowering the world.

The field was full of household names – Twitter, Pinterest, Square, Uber and Tumblr – and was dominated by tech companies with coastal headquarters and superstar financiers. All of the “buzzy” industry segments were present and accounted for. Digital media, cloud, big data, real time bidding, and community platforms… BINGO!

Tony Perkins, CEO AlwaysOn

This year’s overall “winner” was AppNexus – the world’s leading cloud-based real-time-bidding exchange for digital online. AlwaysOn’s Tony Perkins conducted a fireside chat with AppNexus CEO Brian O’Kelley. They discussed the genesis of the company, how Brian raised his first dollar from Marc Andreesson and Ben Horowitz (before they were “Andreesson Horowitz”), their early pivots, and the challenge of scaling a business while raising a family. The story was a remarkably familiar one. Brian had a great idea, a supremely tailored skill-set to execute on that idea, and was able to plug into an ecosystem and “ride the wave”.

DOmedia was the exception to the rule in this year’s OnMedia 100. We are headquartered in “Sili-corn-Valley”, operate a business in a decidedly non-sexy industry (Out-of-Home), and build technology tools that empower media planners, buyers, and sellers, rather than replace them with algorithms. When it comes to buzzword BINGO, we are holding an empty card.

So how did we even make this year’s list? The answer is simple. The answer is YOU.

Our growth, our dynamism, and our success is driven by you – our partners and our customers. Whether you work at a the worlds largest agency, or the worlds smallest media company, we believe at our core that you planners, buyers, and sellers in the Out-of-Home industry (and those in digital, mobile, social, et al) are the most valuable assets that your company has. We are not discounting the value of big data. We believe in analytics and we believe in the efficiencies that programmatic tools can bring to media buying. But we also recognize the value of experience. We recognize the value of the expert. That is why we build the tools we do. That is why we work every day to empower you – make you faster, smarter, and more efficient.