The entertainment industry has long been a staunch proponent of the outdoor advertising industry, creatively incorporating the medium to promote everything from movie premieres to Broadway openings. Hollywood’s “Man with the Midas Touch,” Steven Spielberg, continues the out-of-home legacy, once again calling on alternative out-of-home to promote the long-awaited return of Indiana Jones. Given the […]

Flying US Airways back from Boston yesterday, I lowered my flight tray table to reveal an interesting ad for HTC. Unfortunately, I didn’t have my camera handy (so unprepared for a former Girl Scout…), so I missed a shot of the dancing fingerprints in situ. Fortunately, MediaPost covered my faux pas by including the entire […]

As promised, here are a few of the creative examples from Jeremy Gutsche’s (trendhunter.com) opening presentation at the HOW Design Conference. You may have seen some of them before:

This stop action viral film for MTN used 1,000,000 Post-It notes and 96,314 digital photographs. Check out the number of people watching the process…

CBS used eggs to […]

I’m writing this week from one of my favorite cities outside Ohio, Boston. I’ve made the trip east for this year’s HOW Design Conference…an amazing collection of designers and others associated with the business of being creative. For a few days, we get to disconnect (at least a little….full disconnection in an age of wireless […]

A while back I read about a number of interesting outdoor executions promoting the A&E original series Paranormal State…most notably a billboard where a face mechanically protrudes then fades away and a wallscape that incorporated sound that only passers-by could hear. In fact, this second execution won an OBIE this year for Special FX (the […]