Archive for October, 2011

5 Reasons Why Your Digital Place-Based Advertising Proposal Didn’t Get Bought

confused-woman

So you’ve spent three painstaking hours putting together a proposal for a potential media buyer – making sure your impressions numbers are accurate, formatting pictures and PDFs, and crafting a professional email showing off the value of your media – only to find out your proposal didn’t get bought. Based on the hundreds of requests for proposals (RFPs) sent by media buyers to Digital Place-Based networks & other media companies through DOmedia, here are five potential reasons why your Digital Place-Based proposal didn’t get bought:
Continue reading →


What People Were Saying: #DSInvestor Conference Twitter Roundup


There was quite a buzz around the Strategy Institute’s Digital Signage Investor Conference 2011 held in New York on October 17 and 18th. Taking a look at some Twitter metrics, it’s clear the chatter was centered around 110:30am Monday: Network’s Operations Panel & CEO Panel; and 9:50am Tuesday: Keynote Address & Investor Panel.

Continue reading →


Directional Speaker Creates Full Television Experience in Restaurants Nationwide

When was the last time you enjoyed a high-quality viewing and listening experience in a place other than your own living room? Probably never, but that’s changing. indoorDIRECT has partnered with Brown Innovations to create an intimate, high-quality audio experience in thousands of restaurant locations across the country. For the first time, a dining experience combines the comforts of home and the convenience of dining out.

Continue reading →


Have You Seen the Agenda for DPAA’s Digital Media Summit?

 

If you haven’t seen the agenda yet, check it out here; it really is going to be a great day focused on digital place-based media’s ability to reach consumers at the right time, in the right place with relevant content.  The agenda has a number of topical panels with senior level speakers and some truly provocative thought leaders.

Continue reading →


Summary of 2011 Global Advertising Expenditure Forecast by ZenithOptimedia

ZenithOptimedia has revised its global advertising expenditure forecast for 2011. Below is a quick summary of stats outlined by Stephen McCluskey in a recent MediaPost article.

How do you feel the predictions will match up to actual spend at the end of 2011? Leave your response in the comments section below.

Summary of 2011 Global Advertising Expenditure Forecast by ZenithOptimedia:

Continue reading →