Check out this brilliant video… it’s a parody created by a marketing manager at microsoft (I know… Microsoft!) to help communicate the current state of the relationship between advertisers and consumers.
Click Image to Play Video using the Glance.TV video player
Consumers are in control now and that marketers must now engage consumers on their own terms. Marketers that “get it” will be invited to have meaningful conversations and an ongoing relationship with consumers.
The projects blog is called bringbackthelove.com and I believe was inspired by David Armano’s Business Week article titled It’s The Conversation Economy Stupid.
