indoorDIRECT announced it is installing the largest in-store restaurant entertainment network in the country in all 5,600 Taco Bell locations by 2015. Advertisers will have the opportunity to reach 48 million Taco Bell customers each month on indoorDIRECT’s Point of Sale Network (no audio) and Dining Room Network (42 inch tv screens with audio). The company is also supporting free Wi-Fi in the restaurants.
Big news for the digital place-based advertising industry. Expect to see more quick-serve and fast casual restaurant chains falling in line to install digital place-based signage to create engaging experiences for customers, drive sales and tap into national advertising budgets.
See more for the official press release:
Taco Bell and indoorDIRECT To Bring The Restaurant Entertainment Network to all 5,600 Taco Bell Restaurants
Largest System-Wide Branded Network Will Reach 48 Million People Monthly
DALLAS, TX. June 29, 2011’€”Taco Bell Corp. and Indoor Direct, Inc., owner of The Restaurant Entertainment Network, have reached a long-term agreement to be the first to install in-store television network and free Wi-Fi solutions in all 5,600 Taco Bell locations throughout the United States. After the 5,600 locations are installed by 2015, The Restaurant Entertainment Network will reach approximately 48 million Taco Bell customers each month. Each location will have The Restaurant Entertainment Network installed, which consists of a point of sale and dining room network plus installation of free Wi-Fi for guests.
‘€œOur consumers come to us for great tasting tacos and burritos, and now we’re enriching their experience with the addition of indoorDIRECT’s Restaurant Entertainment Network,’€ said David Ovens, Chief Marketing Officer, Taco Bell Corp. ‘€œAs the value leader in Quick-Service Restaurants, The Restaurant Entertainment Network will add even greater value to the Taco Bell experience and feature engaging content such as music, lifestyle, entertainment and sports, and also free Wi-Fi to keep our consumers connected with their friends.’€
Michael Winton, President and Co-Founder of indoorDIRECT said, ‘€œWe’re delighted to be a national partner for Taco Bell. This agreement grows from the success of indoorDIRECT’s pilot program in more than a dozen Taco Bell restaurants. Being able to help Taco Bell entertain their guests is a unique and sought-after value proposition.’€ He added, ‘€œIt will increase the reach and depth of The Restaurant Entertainment Network in key markets across the country and provide advertisers and content providers the ability to reach millions of Taco Bell guests while they eat. Guests will be able to interact with the network by downloading music seen on our show, receiving opt in text messages, engaging in social media campaigns and accessing free Wi-Fi.’€
About Taco Bell
Taco Bell® Corp. (“Taco Bell® “), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-style quick-service restaurant chain. Taco Bell® serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Supreme Crunchwrap®, in addition to the Why Pay More® Value Menu. Taco Bell® serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.
About indoorDIRECT
Indoor Direct®, Inc. (‘€œindoorDIRECT® ‘€) is the owner of The Restaurant Entertainment Network®, a powerful in-store television network that delivers Internet-based entertainment and advertising to more than one thousand major brand quick-service restaurants nationwide. The Restaurant Entertainment Network® entertains more than 150 million consumers annually in America’s top DMAs while providing quick-service restaurants the opportunity to increase same store sales, enhance brand loyalty and encourage repeat visits.
indoorDIRECT® is privately held and based in Dallas, with additional offices in New York and Los Angeles.
