August’s top content included positive revenue reports from OAAA, results from DPAA’s consumer engagement research, thought provoking questions about DOOH networks and a possible future where smartphones and DOOH networks can play together. See our top 5 picks for the most newsworthy out-of-home content in August.
1. OAAA Says Revenues Up 4.5% Year on Year, and More Companies Trying Out of Home
Sixteen:Nine – August 26, 2011
The Outdoor Advertising Association of America (OAAA) says OOH ad revenue rose 4.5% in Q2 2011, when compared to the same period in 2010. Overall spend exceeded $1.9 billion.
2. DOOHgood Starts East Africa Relief Efforts
DailyDOOH – August 22, 2011
DOOHgood, a volunteer collective of Digital Out-of- Home operators and suppliers, has begun an effort to help raise awareness and drive donations to help ease the drought and health crisis in the Horn of Africa.
3. All about the content: Does a DOOH networks really exist?
Digital Signage Today – August 15, 2011
Keith Kelsen, CEO of 5th Screen, explains the Golden Triangle of Digital Signage.
4. Smartphones Make DOOH Smarter
Digital Signage Today – August 25, 2011
Commentary by Rob Gorrie, President of Adcentricity, on the rapid growth of smartphone adoption and what it means for DOOH.
5. Three in Five Americans See Digital OOH Ads Each Month: DPAA-Backed Research
Dave Haynes, Sixteen:Nine – August 2, 2011
New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans reported seeing Digital OOH advertising in a previous 30-day period.
