In the course of administering the world’s largest marketplace for out-of-home media, the DOmedia team gets to work with many of the industries top media professionals. We consider ourselves privileged to have the opportunity to learn from them, and we want to extend that opportunity to all of our users. Today, we are announcing a new program, which we are calling DOplan, to make the vast expertise within the DOmedia community available to everyone.
DOplan will begin as a content series featuring media planning tips from top industry professionals. Here is a small sampling of the topics you can expect us to cover in the coming months.
- Best practices for unique and emerging alternative media
- The application of real-time data to digital out-of-home advertising
- How to use data to improve campaign planning
- Best practices for billboard creative
But that is just the beginning. DOplan is a natural extension of our mission to “change the way media is bought and sold.” Media professionals everywhere should have access to the best information available, and we are proud to use the scale of our network to make that vision a reality. We have big plans for this program. Watch this space.
