Recently, Digital Signage Today reported that over $1 billion dollars of advertising have been bought and sold through DOmedia’s marketplace. Eight years ago, we recognized the advancements that Demand Side Platforms (DSP) and Supply Side Platforms (SSP) brought to Internet advertising and set out to introduce a similar tools for the out-of-home market. Reaching $1 billion in transactions represents a major milestone in our journey to change the way OOH media is bought and sold.
One key to our continued success has been close partnerships with OOH vendors and agencies. Check out what Monica Robinson of Lamar Advertising Company had to say:
“In our experience the DOmedia contract is one of the most ‘friendly’ in the business,” says Lamar Advertising Company Director of National Sales, Monica Robinson. “They are laid out in a logical manner and include all the important information needed by our contracting staff.”
You can read the full article here.
The entire DOmedia team works tirelessly to provide valuable solutions to our users. And, though we plan to go much further, reaching $1 billion is sales a great opportunity to look back at how far we have come. Thank you to our industry partners, investors and advisors who have helped us reach this milestone.
