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4 Things We Loved At Code/Media

Code/Media 2016

Photo credit to @Crowdsight_!

The whirlwind that was the Code/Media conference has reached its conclusion for 2016. As always, the conference was top-notch: great speakers, great ideas and a great setting. Here’s what we took away from Dana Point, CA:

Video: Growing Channel, Growing Uses

If you’ve been on Facebook in the past several years, chances are you’ve seen a BuzzFeed video. They’re short and quirky, often expanding upon the listicle idea that the company has already championed.

At the same time, you may or may not have seen a video from the New York Times. Surprisingly, the Times is doing just as well at video as Buzzfeed. The trick is that they have different goals. BuzzFeed goes for large-scale, while the Times balances view counts with how well they’re able to tell a story. This is a great reminder that you can’t see one medium work well for one company and assume it’ll work well for you in the same way. The key is to use a medium in a way that will fit your organization and your goals.

Digital Media and Cable Square Off

The take-home from Fox ad exec Joe Marchese is that “marketing and media buying doesn’t value human attention.” His point is that too many marketers are getting sucked into the trap of surface-level metrics. The rise of digital advertising has given advertisers a false sense of success based on metrics like impressions, that can produce huge numbers that may have little correlation to the success of the ad.

Hacked? Don’t Forget the Trusty Fax Machine!

Remember Sony’s huge security breach in 2014? It cost millions of dollars for the company, and jobs for several executives. It all came back to email.

Now? Sony CEO says his fax machine is getting a lot more use. The fax is back!

Athletes Are Making (More) Money With Social Media

Athletes make absurd amounts of money competing in their sport. But lots are making more on advertising sponsorships. But as advertising channels become more and more fractured, will the importance of these sponsorships decrease?

Not according to Casey Wasserman, whose companies connects these superstars to the brands who want them. Instead, the advertising is moving to channels where the athletes are already connecting with their fans, like social media. Athletes stand to make a lot more money by effectively controlling and selling their own audiences to brands.

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