At DOmedia, out of home media excites us. We love all the ways it’s being used, the trends, and the ways it’s changing. That’s why we’re always staying up to date on the latest and greatest. To share the OOH love, here’s a roundup of our favorite news, trends, insights and general fun around the OOH world this month.
LinkNYC is the Future of Public Wi-Fi
Here goes NYC being clever again. Kiosks around the city offer free Wi-Fi, funded by unique advertising on the kiosks.
The Future of Advertising: From the Eyes of a 3-Year-Old
What do the up-and-coming consumers of tomorrow have to say about advertising? Turns out, not much- but their actions and expectations already reflect a new perspective.
VAI: What Every Medium Wants and What OOH Already Has
Think out of home media can’t be measured? Think again. Visibility Audience Impact from TAB (the Traffic Audit Bureau) is giving advertisers a whole new set of tools to compare and buy media assets.
Keeping New Yorkers Informed Pre, During And Post 2nd Worst Blizzard in City History
How do you keep a city informed about a vital service amidst confusion, uncertainty, and even danger? For NYC, the answer was making information clear, concise, and readily available wherever riders may be.
Outdoor Advertising- The Most Unavoidable Media?
How do you think AdBlock is going to affect Times Square?
Out-of-Home Advertising: Today’s Media Superstar
Is OOH the true superstar of media? More and more, it seems that it’s the only medium that can build a brand on a grand scale, achieve longevity and innovate to stay at the forefront.
The Lifecycle of a Digital Billboard
Ever wonder how a digital billboard gets from patch of land to dynamic, versatile advertising platforms? From placement to construction to technology development, APN Outdoor takes you through the whole process.
Cookie Monster
Ooh it #NationalToastDay. Me know perfect way to celebrate: 2 pieces of toast with toasted oatmeal cookie in between. ME NO CAN WAIT TO EAT!
— Cookie Monster (@MeCookieMonster) February 23, 2016
What? It has “Ooh” in it.
