Photo courtesy of the TBI
Billboards aren’t only used to gain brands more exposure. Out-of-Home advertising is now joining efforts to make the world a safer place.
As seen in an OAAA article, 9-year-old Carlie Trent went missing from her school in Rogersville, Tennessee on May 4th. Billboards in Tennessee and surrounding areas were leveraged in efforts to locate Carlie. Billboards reminded drivers to be on the lookout for the missing girl, flashing the active Amber Alert. Trent was found alive on May 12th and her kidnapper is in custody.
DOmedia is proud to see OOH advertising working to increase public safety. We are excited to see how the OOH industry continues to leverage its expertise for the greater good.
