It’s been 8 years since DOmedia began to solve out-of-home’s most difficult problems. However, we still get questions from vendors about how to get the most out of DOmedia. That’s why we’ve created DO It Right – a blog series highlighting our vendor’s most popular questions.
“Why should I list my locations and rate cards?”
DOmedia encourages sellers to list inventory locations and rate cards to streamline the contracting process. Vendors are sometimes concerned that inventory locations and rate cards are sensitive information that sellers want to protect from competitors. DOmedia has security settings in place to ensure only approved, registered buyers are able to see inventory locations. Rate cards are only viewable to the seller – no competitor or potential customer can see any rate cards.
Listing both locations and rate cards in DOmedia’s secured database has added benefits for both the buyer and seller, creating a better opportunity to win business! Here are 4 benefits to listing locations and rate cards:
Locations
– Listing Locations is instrumental in many DOmedia tools. With exact locations, inventory is included in all search results and can be used in mapping. Without such locations, inventory is excluded from tools, such as specific search results and mapping. This can result in lost business opportunities.
– Buyers want to know exact locations before purchasing. Having locations listed means buyers are presented with information they need to send an RFP. Their process is quicker and simpler, making companies that list exact locations more appealing than those that don’t.
Rate Card
– Having rate cards in DOmedia’s saves time when sending proposals. Instead of searching through files in other systems, prices are conveniently located within the inventory management tools. Proposals are faster to create and that frees up time to do what matters most: selling.
– Listing rate cards is proactively preparing for programmatic buying. Programmatic buying is the future of the OOH industry because it is what agencies and brands prefer. Listing rate cards is one small way to be ahead of the game.
If you are interested in learning more about locations and rate cards, click here to schedule a demo!
