Gym memberships can be a little pricey these days. Reebok’s latest “The Gym is Everywhere” campaign combines a pop-up gym with local bus shelters, offering bus passengers a gym experience, free of cost.
JCDecaux Colombia partnered with the global athletic footwear and apparel company to bring their campaign to a new level. Trainers waited at 6 bus shelters to assist bus passengers with push-ups, pull-ups and other exercises. The campaign’s reach was multiplied through photos and videos uploaded to social media.
DOmedia is hoping to see similar exercise-meets-OOH advertisements near our headquarters in Columbus, Ohio soon! Check out JCDecaux’s video below!
