With the upcoming Summer Olympics approaching, it was only a matter of time before Coca-Cola launched another ingenious campaign to capture the unique feeling everyone gets when the world competes.
The campaign, #ThatsGold, from Ogilvy & Mather Brazil, build on Coca-Cola’s current “Taste the Feeling” campaign. 79 Olympic athletes will be featured in the TV and print ads, including U.S. soccer star Alex Morgan and swimmer Nathan Adrian.
DOmedia loves to see how Coca-Cola can reach a global audience, and like the rest of the world, we cannot wait for the start of the games!
