Thanks to a new OOH business model, citizens living in London can receive a free bike from a company called Buzzbike. In partnership with Cooper (creator of the Mini Cooper), Buzzfeed will provide the bike, lock, lights and insurance—all for a £100 deposit (about $145).
The bikes can be branded by whatever advertisers want to be seen streetside. This model has also been brought to the U.S., where an entire fleet of New York Bikes are sponsored by Citi
It can be hard on those living in major cities around the world to pay for transportation, riders who commit to ride their bikes to work for a minimum of 12 days a month and park it on the street can save a lot of money.
DOmedia loves to see creative ways OOH advertising is helping make transportation more affordable in big cities. Great job, Buzzbike!
