The legal aspects of business can make out-of-home tricky, as legislation and regulations limit what advertisers can do. Additionally, companies have to worry about copyright and creative licensing laws when it comes to the creation, publication, and distribution of their content. Unless you’re an expert in advertising law, it can be challenging to keep track of of all of the restrictions and legalities that come with advertising. That’s why the Out-of-Home Advertising Association of America (OAAA) and the Association of National Advertisers (ANA) host events focused on keeping advertising companies aware of the basics, and connecting them with experts in the legal field.
OAAA hosted their annual Legal Seminar on November 2nd and 3rd, with practitioners and advertising companies meeting in fabulous Las Vegas to discuss recent developments in advertising law, tactics in advertising litigation, and ways to ensure that companies are meeting legal expectations. Practitioners decoded the legal terminology of two recent cases, Scenic America v. Foxx and Reed v. Town of Gilbert, and explained their effects on the OOH industry.
ANA will be hosting their annual Marketing Law Conference from November 9-11, discussing all aspects of marketing and advertising law. Ranging from topics such as sweepstakes and contests to privacy laws and security issues, the conference addresses virtually every legal concern within the OOH industry. Legal practitioners will discuss how to handle lawsuits from both the defending and prosecuting standpoints, and the common legal mistakes advertisers make that cause repercussions.
As OOH media continues to change and adapt, legislation and laws surrounding the industry will as well, and it is critical that companies remain aware of their rights and limitations. Associations like OAAA and ANA are vital in keeping advertising companies up-to-date on legal issues.
