4A’s will be hosting its annual Data Summit in New York City on February 7th. High-profile leaders will discuss how data will continue to transform marketing campaigns. Speakers from top companies, including Allstate, NBCUniversal, and Google, will dive into issues such as cybersecurity, data quality, and utilizing data to drive strategy. The keynote speakers include Rishad Tobaccowala, Strategy and Growth Officer at Publicis, and Ari Schwartz, former Assistant to the President and Senior Director of Cybersecurity at the White House.
The importance of data is only going to increase, and 4A’s recognizes this trend. Learning how to collect and properly utilize marketing data can help companies refine and improve their marketing strategies and campaigns. This drive for data also brings new concerns which 4A’s is also addressing, like cybersecurity and data quality.
DOmedia is committed to helping agencies, advertisers and media vendors leverage their data to build organizational intelligence and improve ROI. We look forward to all the great insights that are sure to come out of this event. Learn more at http://datasummit.aaaa.org/