Today we announced our partnership with Strata, a leader in media buying and selling software. DOmedia will integrate our planning and buying tool with Strata’s financial platform. The system integration will help streamline the OOH buying process by sending transactions completed with DOmedia straight into agencies’ Strata systems. Strata agencies will also gain access to our media inventory, and planning and workflow tools. Harmelin Media will be one of the first agencies to take advantage of the opportunities this partnership presents.
“DOmedia’s workflow automation tools allow us to spend more time evaluating locations and building successful campaigns for clients,” said Joe Waugh, Senior Vice President at Harmelin Media.“ Connecting DOmedia with Strata will create a seamless process going from RFP through contracting, invoicing and billing.”
Strata is a national leader in media buying and selling software, with over 1,200 agencies utilizing their system. Their platforms encompass all media types, including broadcast, newspaper, outdoor and digital advertising. Integrating with Strata will provide even greater efficiency for DOmedia agencies and help OOH vendors reach a wide swathe of potential new customers. Learn more about the partnership here.