We continue with our notable billboards series, and today we bring you lightbulbs, roads and more optical illusions.
Image Sources: Ads of the World
1- The Economist: Lightbulb
Motion sensors in this billboard make the bulb light up as a person walks underneath it in the iconic “IDEA!” fashion. Not only would this make for some pretty fun Instagram posts, a giant lightbulb flashing is sure to turn some heads. The simple design is also very efficient. You know what the ad is for very quickly without having too much else to distract you from the fun.
2- Hot Wheels: Curl
This creative ad captures the imaginative and fun nature of Hot Wheels, and a loop in an overpass is sure to catch the attention of drivers and passengers alike. The loop emulates many of the Hot Wheels tracks, and calls out to thrill seekers of all ages.
3- Ford Mustang: Fast
Ford achieves another stunner with this ad. Capturing the feeling of speed, the board gives the visual of going so fast that everything around you is a blur. The billboard is made of a strong, semi-transparent resin so that it can withstand weather while still delivering the effect regardless of time of day or conditions. There were also installments in a desert scene and tropical scene that you can view here and here.
This isn’t the first time Ford has appeared in our ad series. Check it out in our previous post.
