This year, 4A’s premier event returns to Los Angeles. Transformation 2017 coincides with 4A’s 100th anniversary, and they’re making sure the event matches the occasion. The outstanding lineup of speakers features high-ranking executives and leaders in a variety of industries including Marisa Thalberg, CMO at Taco Bell, Ben Silbermann, CEO and Founder of Pinterest, and Sam El, EVP and CMO of the NBA. As issues such as social media marketing, agency culture, and the future of digital communications are covered, these leaders are gathering to share insights, successes and strategies to help advertisers tackle the coming years.
Year after year, the Transformation Conference continues to show growth. In 2015, Adweek named it a conference every digital marketer should consider attending. The 2016 conference brought in over 1,000 industry players to Miami Beach. Transformation 2017 promises to continue that growth.
4A’s is committed to representing US advertising agencies as well as keeping their members informed. Transformation provides strategies and tools that help to keep advertisers at the top of their game. The future-focused reputation of 4A’s Transformation is the primary reason DOmedia has chosen to sponsor this year’s conference. We will be on hand with live demos of the only demand-side platform for OOH advertising. Stop by to learn more, grab one of our coveted “Out-Of-Home Media Badass” mugs or talk shop with our team of media fanatics.
