Pharmacy Bag advertising is an effective and affordable way to reach consumers. With nearly half of all Americans currently taking a prescription medicine, the ads placed on these bags offer you repeated exposure through a trustworthy source.
The average American pharmacy fills about 700 prescriptions weekly, and almost all of these prescriptions are given to the customer in a small plastic pharmacy bag. Ads are generally placed on the front, sides, and back of these bags and can vary in both size and function.
Pharmacy bags are either 10 or 13 inches tall, almost always 5 inches wide, and printed with ads in 4 standard sizes. Those ad sizes are as follows:
- Standard: 4.5 inches x 2.75 inches
- Executive: 4.5 inches x 4.125 inches
- Economy: 4.5 inches x 1.375 inches
- Full: 4.5 inches x 7.5 inches
Utilizing these different ad sizes allows advertisers to distribute a coupon directly to local customers, share some basic company information, or even showcase a stunning full-page ad similar to ones seen in newspapers or magazines.
Pharmacists are considered to be some of the most honest/ethical professionals around. A poll taken by Gallup in 2016 reported that nearly 70% of participants said pharmacists were people of “high” or “very high” ethical standards. With common perception of pharmacists being so positive why wouldn’t you want to attach your successful brand to theirs?
Adults ages 50+ account for 74% of pharmacy customers and are the most affluent of any age group. So next time your company is looking to capitalize on the overlooked age 50+ demographic in an inexpensive yet impactful way, look no further than your trusted community pharmacy.
