If you are an advertiser looking to capitalize on a captive market but want to do more than just purchase a static billboard then truck advertisements might be the perfect OOH format for you. According to a study done by the Harvard Health Watch, the average American spends 101 minutes per day driving. That’s nearly two hours every day where drivers could be exposed to OOH advertising. Truck side ads and mobile billboards are great ways to get noticed and gain exposure among targeted audiences.
Truck Side Ads
Truck side ads are exactly what they sound like. They’re ads placed on the side of freight trucks! These ads usually measure either 48 or 53 x 13 ft. on the sides of trucks and 8 x 13 ft. on the back. Truck side advertisements are incredibly efficient at reaching massive amounts of consumers. Due to their high levels of exposure, truck side ads have an incredibly low CPM compared to other formats and make them an optimal choice for brands looking to reach a wide and diverse audience.
Mobile Billboards
Another form of truck advertising is mobile billboards. These are typically fitted with vinyl advertisements on both sides and then hired to drive along specified routes or be parked in designated locations in an attempt to reach target consumers. Unlike truck side ads, which can be seen as secondary to the freight they travel alongside, mobile billboards are designed specifically with marketing in mind. In fact, they are so effective that Outdoor Advertising Magazine reported that mobile billboards can have as high as a 97% recall rate.
Additionally, this format is very flexible. Mobile billboards can be fitted to display digital messages, interactive programs, and even play sound for passersby to hear. Mobile billboards tend to be more expensive than truck side ads in general, but size and price truly vary in different markets. Perfect for tightly packed metropolitan areas, but certainly capable anywhere, mobile billboards provide a flexible OOH solution to any company looking to gain large amounts of exposure in a specific location.
If you’re interested in securing some mobile advertising for yourself, or your company, start your search with DOmedia, the host to the largest database of OOH vendors in the US!
