Each day, people living in major U.S. cities wait approximately 40 minutes for public transit. OOH advertisers can capitalize on this waiting population through the use of panel displays, shelter wraps, and embellishments. This post will detail the sizes and benefits of each of these formats.
Transit Shelter Panel Displays (Traditional and Digital)
A common form of OOH advertising associated with transit shelters is panel displays. These panels are often placed on the sides of transit shelters, making them visible to passersby and bus passengers alike. They are usually backlit to achieve 24-hour illumination and can even be double-sided in an effort to reach traffic coming from either direction. These panels are becoming increasingly digital, which allows the content displayed on them to vary widely and change intermittently. Panel ads are commonly displayed at 67”H x 46”W with this sizing remaining fairly consistent among all OOH companies and mediums.
Wrapped Transit Shelters
Wrapping a transit shelter entirely in OOH advertising is another great way to reach target audiences in highly trafficked areas. Investing in this format will ensure that your advertisement is visible from virtually any angle when viewed from the street or sidewalk. Additionally, shelter wraps offer a fully immersive experience to waiting passengers as they surrounded them fully on three sides. Unfortunately though, due to the nature of these advertisements, there is no standard sizing because requirements can vary widely between markets.
Embellishments & Build-Outs
Embellishments and build-outs are yet another form of transit shelter advertising. These advertisements generally involve wrapping the entire structure, as well as adding additional design elements in order to further communicate an idea. Pictured to the right is a shelter where the company has embellished the structure with the tops of lemon trees to enhance their ads for a new lemon-drop vodka flavor. This type of advertising can be very memorable and is highly creative. However, it is also anything but standard, which means there are no standardized sizing guidelines.
Advertising on transit shelters is a great way to reach public transportation passengers, city-goers, and passersby. They serve as a canvas for effective out-of-home campaigns and can deliver your advertisements directly to the crowds of people who you wish to reach.
Now that you know more about the types and sizing requirements of transit shelter advertisements, check out DOmedia, host to the largest database of OOH vendors in the USA, and find the perfect shelter for your next campaign.
