Mother’s Day is right around the corner. This year, on May 13th, moms everywhere will be recognized for all the hard work they do to make our lives better. To show our appreciation we’ve collected 5 awesome ads, inspired by moms, and put them on display here to be enjoyed!
For Moms On-the-Go…
It's #nationalfragranceday, so why not splash out on your mum's favourite perfume this year for #MothersDay #OOH pic.twitter.com/wjPOYCVR2E
— MMedia Group (@MMediaGroupLtd) March 21, 2017
This ad doesn’t just look great. It also uses a mobile format to communicate a nice Mother’s Day message to the masses. Mobile billboards can seriously enhance an ad’s exposure, and allow marketers to advertise in specific geographic areas. This billboard is supremely effective, and a perfect example of how advertisers can reach moms on the move!
The Things You’ll Do For The Ones You Love…
Moms From This N.Y. Agency Offer Hilarious Advice to Their Kids in New Outdoor Campaign via @Adweek https://t.co/7zBdTt6Nsu #OOH #MothersDay
— Kinetic USA (@KineticUSA) May 4, 2016
This billboard does an excellent job communicating a message that moms everywhere can relate to. Being relatable can be a great way to attract attention, and is one of the best ways to forge a bond between a brand and a target demographic. When being relatable though, be sure that the message can’t be misinterpreted, as it could lead to misunderstandings and negatively impact brand equity. Know the target audience, and craft an ad that will truly appeal to them.
On this Day in History…
#ThrowbackThursday: Mother's Day Edition #tbt #MothersDay #billboard #ooh pic.twitter.com/oB9chemN95
— Lamar of Fort Myers (@LamarFtMyers) May 5, 2016
Billboards have been effective for as long as they have existed. The format is inherently versatile, and people tend to naturally gravitate towards their messaging. This sliver of OOH history effectively demonstrates that and shows us that billboards really can be used for a wide variety of purposes. None of which, by the way, are more important than wishing mom well on the one day a year that is just for her.
In Case You Forgot…
Don't fret, @Trochtas has your back with this Mother's Day countdown. #OOH #MothersDay #OKC pic.twitter.com/pPQem0pKIe
— Lamar Oklahoma City (@LamarOKC) May 5, 2017
This countdown to Mother’s day is an awesome example of OOHÂ providing quality information to viewers while simultaneously promoting a brand. Providing useful information is a great tactic as it naturally commands people’s attention, and ultimately helps brands build trust among consumers. This particular board is great as it lets moms everywhere know that they’re on our minds, while also reminding potentially forgetful family members that mom’s big day is fast approaching.
We hope that you and your family have an excellent Mother’s Day! Once mom has been properly recognized though, consider heading over to DOmedia, host of the largest database of OOH vendors in the US, to start planning your next powerful ad campaign!
